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Are you attending SAP TechEd && d-code in Las Vegas or Berlin this year? Zebra will be there, and our attending team has some insider insights for you!

To find out which sessions our team is most excited about and why, we interviewed John Ramsey, Advanced Technology Engineer at Zebra.

Which location will you be attending?


I will be attending the Las Vegas show, October 20th-24th, 2014.

Which sessions are you most excited about, and why?


There is a plethora of sessions to choose from, but the DEV category piqued my interest right away. DEV stands for Development and Extension Platform for SAP HANA and Cloud. Sessions in this category explore the most powerful technologies of the SAP HANA platform, and teach attendees how to write their own applications based on SAP HANA. With things going to the Cloud, I want to know how we at Zebra might build services and applications that work natively within the SAP HANA Cloud Platform. I will surely be attending DEV102 in particular, which will instruct attendees on SAP HANA Cloud Platform offerings and how customers and partners can benefit from them.

I’m also interested in TEC240 – this session covers how Cisco platforms are enabling applications and analytics innovation in IoT.  I want to understand some of the new SAP and Cisco innovations, and the strategy they are taking because that will help Zebra collaborate, especially when we think about Zatar and data integration.

Finally, I am looking forward to the Mobile Solution Development sessions to learn about SAP’s access, management, development and security tools.

Beyond the educational sessions, what events are you looking forward to the most?


This show features a technology showcase, and this year, I am particularly interested in Cloud integration. The technology showcase is an area of the tradeshow floor that features demos of apps showcasing new SAP technology. Personally, I’m excited to learn about how partners are going to be able to integrate into SAP via the Cloud. At Zebra, we’d love to learn more about how Link-OS and Zatar might tie in.

Every year, the event hosts a 5K that welcomes all attendees to flex their  athletic ability – will you be participating?

Yes. But, how do I say this – I’ll be walking.

What advice do you have for first time attendees?


First and foremost, I would recommend that first time attendees look at the map of the tradeshow floor and locate Zebra! Once they’ve done so, I’d recommend –

  • Creating a list of other vendors that they want to see, and nailing those out as quickly as possible
  • If they haven’t already chosen which sessions they’d like to attend, choose. Find out where they will need to be, arrive early, and work around that. Don’t miss the things that you came to see. It’s a busy show – have a plan.
  • Finally, first time attendees should make sure that they have enough energy for the entertainment – this year, Huey Lewis and the News will perform!
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