Fashion-forward Technology from SAP
Fashion, it’s a world of its own. You see, while most of us don’t know what we’re wearing tomorrow, fashion folk are already busy designing what we’ll be wearing in a year’s time. They’re always seasons ahead with innovation, creativity and style. But how do they stay there? Well, hip designs are just part of the story…
Tommy Hilfiger is one of the world’s favourite fashion and lifestyle brands. They process orders for more than 100 million items worldwide– every year. And, they cannot afford even one of those items to be late. To achieve this, all operations have to fit together seamlessly – because if one thread untangles, the whole system unravels. No purchase order means no distribution, and no sales order mean no purchasing. It’s a real balancing act and it takes more than just fantastic creative and business minds to orchestrate the process. Innovative fashion relies on the most forward-thinking technology to succeed.
Tommy Hilfiger has long been running SAP applications. Now, they are following in the footsteps of their mobile-savvy consumers with SAP mobile applications. It’s no longer just fashionistas that browse the latest collection on their mobile phones, retailers can too. Using their iPads, salespeople can socialize Tommy Hilfiger’s whole look book, complete with high-quality images. And, thanks to SAP Afaria, they know that their data is safe – a concern for many retailers that are considering a mobile strategy.
Even if a device is lost or stolen, Tommy Hilfiger can wipe its look book from that device it in under a minute. As a result, the brand’s designs remain safely under wraps, its competitors are kept in the dark and as for its fans, well they’re left guessing for yet another season.