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SAP Featured in CGT Magazine – The New Experience Imperative

SAP recently had the opportunity to contribute an editorial piece to Consumer Goods Technology Magazine for this most recent issue’s “Between the Lines” section.  The article covers the new challenges for marketers in Consumer Products to enable a comprehensive, compelling and contextual experience for consumers across physical and virtual channels in this age of the mobile, social consumer.  The full text of the article is available via the link above.

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