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  1. Dhruvin Mehta

    “You can’t afford to let your skills obsolete in the age of digital transformation”.. this is a truth! However as i hold only 3.10 years of experience in IT! I have been a victim of “too much to know”! I started as an Abaper , then a CRM now working in cloud for customers , attended a seminar of fiori , SMP etc! and frankly at this point I find it very difficult to cope up! And as being a technical guy i find is so frustrating seeing all this at one go!

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    1. Natascha Thomson Post author

      Dhruvin:

      sorry to hear that. It does sound like a baptism by fire.

      You bring up a good point. Not everybody needs to be an expert on social media. But, I think some basic skills are useful and make you more employable. BUT, it does obviously depend on your job and you have to prioritize.

      One way to deal with it could be to limit yourself to LinkedIn at first. After a while, if it feels comfortable, move on to Twitter. You are already on SCN, so you are way ahead of the curve!

      You seem smart as you know what you don’t know. You’ll do great.

      Warm regards,

      Natascha

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  2. Andy Silvey

    Awesome article Natascha.

    You missed item #6, but I’ll write it for you:

    #6, Save Natascha’s articles to pdf for later offline viewing

    Best regards and thank you for sharing your insights on these contempory subjects.

    Andy.

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    1. Natascha Thomson Post author

      Andy:

      really appreciate you taking the time to read my blog and leave this encouraging comment. That makes it all worthwhile.

      What is your personal experience with social media?

      Best,

      Natascha

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      1. Andy Silvey

        Hi Natascha,

        I’ll try to keep it short…

        I’m 41 and from the generation of the data privacy act and confidentiality etc.

        Since the beginning of SCN way way back I’ve always used pseudo names, coming from the generation of using pseudo names on Internet forums, but when SCN evolved onto the latest platform and become more fluid I started using my own name.

        Linked In:

        Until a couple of years ago I had no internet presence, but started slowly with LI and on there I only have my latest job, if people want to know more they can contact me, and previous to my current employee position having been a contractor for 15 years most of the big agencies have my cv. Only last week I went for dinner with the agency which placed me here, and the recruitment agents were saying how these days they are doing 90% of their head hunting trade through LI – so there’s an endorsement for LI – is any more needed than that ? That should probably be a strong enough signal for me to make the effort and back fill my career history on LI. On top of this, people in this thread are discussing connections on LI, I have a simple policy I accept any new connection request. In terms of SEO we know google loves LI and of course there is the LI search itself, and I’ve been careful to tune the key words of my profile to suit the areas I am interested in today, tomorrow and into the future and so that people searching those areas will find my profile.

        Facebook:

        I’m not on FB, but leaning to my entrepreneurial side, a venture I am interested in is, and really uses FB for the Business Page, and exploiting the SEO advantage by using the FB presence to improve the google search result, I have seen from personal experience how fast google picks up the key words from the FB Business Page. The next step will be to explore using FB as a marketing tool itself and exploring the possibilities of FB targeted marketing, I haven’t read that section of the FB for Dummies book yet (and I know that sounds funny, but, the book is worth its weight in gold), but, only the task of making the FB Business Page motivated me to share the experience in this blog.

        Twitter:

        I am on Twitter @andysilvey I use it exclusively for tweeting SAP and technical subjects which interest me. It also has a role as a source of all of my most interesting technical links – think of it as cloud storage for my most useful technical links. And if other people find the tweets useful then that’s great.

        I have learned so much from your blogs, and really appreciate you taking the time to get us stick in the muds to open our minds and lives to the contemporary technologies.

        In the opening sentences to this article you said,

             Are you looking for a new job or a promotion?

             Are you expecting to change jobs or careers before you retire?

             Could you possibly get laid off?

        These are catchy thought provoking sentences, I would simply add one more,

             Do you want to continue to be relevant ?

        Continuing the thoughts of contempory relevancy, and using a contempory buzzword, it’s simple, if you want to continue to be relevant then you need to read Natascha’s blogs.

        And relevancy, in so many ways, no matter how anybody interprets the word social, the socialisation of business and consumer software is all around us, and as business software, erp software becomes more infuenced by the contempory social technologies if we all want to stay relevent, then as the Sun says, you gotta be in it to win it.

        Best regards,

        Andy.

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        1. Natascha Thomson Post author

          Andy:

          I love this conversation and your wonderful answer. Thanks!

          “Stick in the mud” made me laugh. You can hardly call your social presence that.

          As you describe, you have a very good idea of where you want to go with this and what you want to experiment on.

          Personally, as you might have noticed by omission in my blog, I am not big on Facebook. Lately, their attitude has been bugging me, and the only reason I stay on is because it connects me to so many people I like and don’t see often – and they just won’t all move to G+ :-). I wish.

          I was not aware of the Facebook SEO advantages for Google. Does it depend on engagement and is this for people who pay to reach their audience or can happen organically? For B2B, I say focus on FB last. Many people I know want to take a break on FB, not work.

          I also used to use fake names and pictures of my cat…but I think that train has left the station if one wants to be taken seriously.

          Warm regards, keep on trucking,

          Natascha

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          1. Andy Silvey

            thanks Chris and Natascha,

            I’ll watch the video.

            I don’t do and never have done anything personal on Facebook, but, like I said, I’ve used the Dummies Guide to Facebook Marketing and created a Facebook Business Page and consequently got a http://www.facebook.com/YourCompany url. Then filled the page with pleasing content and layout, lots of key words, comments, backlinks, sentences for SEO. And then I used the google addurl feature and added the url to google.

            Very surprising within only a couple of weeks key word searches on google were returning the FaceBook Business Page on the first page of google searches.

            And all free of charge – apart from the cost of the Dummies Guide which like I said is worth it’s weight in gold.

            Next step is to study the paid for targeted marketing products on FB and have a dabble into that area.

            Very interesting subject.

            Best regards,

            Andy.

            p.s. Natascha your business is a perfect candidate for a FB Business Page

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  3. Tammy Powlas

    Excellent, as always, Natascha

    On this:

    1 LinkedIn status update a day

    Not sure what to put there in Linked In.  Part of me is very conflicted – how much of this is self-promotion?  In the US so many people do not like to self-promote. 

    I am still stuck on what to do with G+ and how to use it.  Tom Raftery is great for his G+ hangouts but in terms of my own contributions I am not sure how to use it.

    I have a lot of work to do.  I like Ray Wang’s sentiments too.

    Tammy

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    1. Chris Paine

      Hi Tammy,

      I have the same issue with LinkedIn – I’m happy to share there, but find that many people are sharing in a way that just screams “self-promotion” to me. I also find that there are people who will share my own articles / blog posts in LinkedIn before I get a chance to! Perhaps I should be using a social media publishing tool, however I have issue with those too – especially HootSuite – I’m very suspicious of clicking any link with an ow.ly in it – as I’m never sure where I’m going to end up and often it’s just click-bait rather than good content. I’d much rather see a link like scn.sap.com/something/or/other where I know where I’m going to end up. This doesn’t help the producer of the content analyse what they are doing right/wrong but I’d argue does result in more click-throughs.

      I see, IMNSHO, in LinkedIn much content that is desperately grabbing for attention and has been put there via tools using link-shorteners/analysers which to me speak of not so much of a pay-it-forward approach and a determined marketing effort – i.e. no effort without the gratification of seeing how many people clicked my link… I’m pretty sure that it is possible on one own site to place trailing info to help track links and source so that the visitor knows where they are going and you know where they came from. Doesn’t help the distributor of other’s content, but does the creator of content (a more important role methinks 😉 )

      I’m cynical! I know, and I’m determinedly bad about some things! For instance my twitter picture is certainly not a “good” one. But I’ve left it there as a challenge to myself not to get too “up-myself” (might be an Aussie turn of phrase, not sure – means being overly self-important). It might also be that I’m not actively seeking another job – I’m pretty darn happy where I am so perhaps I’d be different if I was (and accept all those LinkedIn connection invites from all those recruitment agents).

      Natascha Thomson: great tips. Question, how important is consistency? I know there are people out there who are viewed as invaluably knowledgeable about certain areas because they act as amplifiers/rebroadcasters of all content in that area. They post multiple times a day on LinkedIn and Twitter and occasionally write an opinion piece. These people I do not go to for advice (although some might) (unless the advice is about understanding the market perception of a particular idea). Others who very rarely engage in broadcasting/amplifying but produce some solid and quality content, I follow carefully and would go to for advice. Am I just an overly picky consumer? Or is quality far far more important that consistency/quantity? (it is to me, but may not be to general consumer population.)

      Thanks for yet again some great content!

      Chris

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      1. Natascha Thomson Post author

        Chris:

        thanks for putting me straight. You are 100% right. It’s more important to post good content than to post regularly. The combination of the two is what helps you build your brand.

        If you post a tweet every two week, you won’t get any traction, but maybe you don’t need it for your purposes.

        IMHO, you already have a brand and are more active than most, so, for you, this is not an issue. You are an SAP Mentor – what is better than that? 🙂

        Re-looking at your picture on Twitter @wombling, I find it brilliant. It shows that you have a sense of humor, and don’t take yourself too seriously. Sounds to me like it portrays you pretty accurately. It’s also good quality in terms of resolution. Background, I assume Australian bush (?), is nice too. +1

        Screen Shot 2014-08-26 at 5.56.21 PM.png

        What it all comes down to is: your brand and your objectives. As a Chief HR Geek, you don’t have to present yourself styled like one of those dubious marketing people (aka me).

        Let’s face it, people who are less successful and established than you, and maybe less confident (if you try to be funny, you risk taking abuse), having a more conservative profile might be the best route to get started. Then develop it from there.

        Let me answer your and Tammy Powlas‘ questions about LinkedIn:

        I think it is a platform that is constantly evolving, and sometimes they do good and sometimes bad along the way.

        Example: when LI started, all groups were full of recruiters and jobs companies were trying to fill. LinkedIn found a way to let people manage this challenge to have more meaningful conversations and it worked.

        I think LI has also noticed the spam aka self-promotional content and has given group moderators and group members the tools to flag those people. Read more here: Moderation of Your Posts in Multiple Groups | LinkedIn Help Center

        Quote:

        “While we rely on group management to determine the appropriate level of moderation for discussions in their groups, we also support a moderation feature that helps group members and managers minimize unwanted content such as self-promotion in their own and other groups.

        ** Based on the feedback trends, some members may become subject to moderation in all their groups for a period of time.”

        The downside is that ‘promotional’ or ‘annoying’ content is a subjective term. So the group moderator has more power than he (maybe) should.  I have heard stories that some people intentionally report others who are their competitors to get them excluded.

        A friend of mine just had his LI account suspended for alleged self-promotion and being too active in too many groups. This was based on people reporting him. Don’t know if it was deserved or not. (Note: The LI FB page seems a good tool to accelerate your “ticket”).

        Long story short, LinkedIn seems to be trying to do the right thing but it’s complex and they are experimenting.

        Personally, I participate in very few groups and leave those that are too promotional. I find the groups on Google+ more rewarding.

        For status updates:


        Again it depends on your target audience. I post similar content as I post to Twitter. If you follow me, I reckon, you are interested in social media/business and my take on it. If not, don’t follow me. You’ll also occasionally hear about yoga (sorry).

        I don’t look at the LI news feed very often, especially as Pulse gives me news from my network and another LI newsletter I get with birthdays, job changes etc. But, some people are on LI and NOT on Twitter and so do use the news feed. Overall, on Twitter and LinkedIn, I find myself more engaging with people I know about posts and updates.

        Wow, sorry this mail got so long. Warm regards,

        Natascha

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        1. Chris Paine

          Yes  Aussie bush  – view from a plateau in Australia Alps over the native gum forests. 🙂

          Thanks for all the clarifications – some really useful points there.

          Sorry to be so short a reply to such a great response – have to run to catch a tram,

          Cheers,

          Chris

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    2. Natascha Thomson Post author

      Tammy:

      what do you see as your brand? What content do you want to share? What is your goal?

      I am sure that you read a lot of interesting information about your area of expertise. If your objective is to be a thought leader, sharing those articles, white papers, graphics etc. with your personal insight added, I think there is a lot of value.

      The important thing is to not just always post the content but really read it and extract insights so maybe your audience does not even have to read it anymore as you highlight a key finding. Maybe you answer the question the blog title poses in your Tweet. What value would you like to add by being on social media?

      If you are there to learn not to share (I don’t think that’s you?), following the right people is key, so you don’t get overwhelmed by the stream and get the information that is relevant.

      I looked at FB and Twitter when we had the earthquake and got lots of information, pictures and opinions way before the press had it published. I knew where in my town the earthquake was felt…because I connect with quite a few local folks.

      Share your blogs and, if you don’t feel like you have a lot to share, browse the newsfeed and comment on some things others are posting, or in a group. That is if you feel that LinkedIn is the kind of network that has value for you and this meets your goals.

      Does that make sense? I see you on social media and think you are a super users, Mrs. Mentor.

      Best,

      Natascha

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  4. Chris Paine

    Hi Natascha, could you please explain a little (or point me where to find out more about)

    Syndicate your blog to reach a wider audiences, changing the blog title”

    I have my own blog, but never thought about syndicating the content, and not sure it would be a good idea, could you elaborate a little?

    Thanks!

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    1. Natascha Thomson Post author

      Chris:

      this is a hotly debated topic (also on SCN). Should or should you not syndicate your blog. So, some people will hate my position.

      I publish a weekly blog on MarketingXLerator.com. Then I post the blog on other social media sites that have a much bigger audience than I do, and have generously invited me to share my views. Example: Social Media Today, Digital Marketing Remix, Medium, SOTGC. I also write original content for sites like PSDNetwork.

      There is a discussion about duplicate content and if it hurts you when it comes to Google search.

      First of all, I don’t think it does, and I wrote a blog about it: The Big Question: Does Duplicate Content Hurt You on Google? | Social Media Today

      At the time, Google’s Matt Cutts agreed with me, but as Google is ever changing (no more author profile advantage), who knows what the story is today.

      Second, it depends on your objectives. I have my own business and my projects so far have come 100% from referrals. What that means for me is that for those people who get referred to me, I need to present a brand, a solid social media presence. If they see my work published in reputable places, I am hoping it will give them trust in my ability. I don’t spend any money on marketing.

      It’s a fact that I get a lot more comments on the sites I syndicate to than on my own blog. Syndication gets me followers on my social channels and occasional requests from other sites to publish my blogs.

      If you are a business that generates leads on your own website, and the goal is to have the best SEO for this particular site, maybe syndicating a blog is not the best idea. Google might bring up your blog on another site before it publishes it from your site. This is generally true for me when I do a Google search. Again, for me that is good.

      Last, I do change the title of my blogs that I syndicate for each site, just to differentiate a little. But also to test different titles and grab the attention of different audiences who are likely to focus in on different aspects of my writing.

      It’s your call!

      Best,

      Natascha

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      1. Chris Paine

        Thanks Natasha,

        Thanks for the clarification, I think I’ll do the re-posting to SCN (where relevant) and then rely on being mentioned/referenced in posts elsewhere for further distribution, besides, not sure anyone else would want to host my views 😉

        on having different titles for blog posts, I was once told, (think it was either Robbo or Dennis Howlett, might not have been either)  the most important thing about a blog post title is how often it will come up in search. Much more important than whether it is catchy or witty. Initial view counts generated by a snappy title can be dwarfed by content that appears high in a search result.

        With social media being a bigger distributor of content links these days, do you think this is still true (I think it might well be, but would value your thoughts.)

        Cheers,

        Chris

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        1. Natascha Thomson Post author

          Chris:

          good point.

          If you are after search, the keywords in the title will be key.

          If you are after getting your headline clicked on, e.g. in a newsletter, an intriguing title is important.

          Personally, I think the title has to fulfill the promise. I guess, that’s the whole Facebook “Click-bait” discussion. It really annoys me when somebody says: “3  Advanced Tips for LI that most people don’t know”. I click, and it says: “Make sure to complete your profile”. Argh! But it’s subjective, I know.

          In a nutshell, I think you can have the pertinent keywords AND an interesting title. That’s the goal, right?

          Best,

          Natascha

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      2. Jelena Perfiljeva

        Oy vey… So are the authors who write just because they feel it’s important to say what they have to say regardless of the of possible views, points, search relevance, etc. a dying breed? Dinosaurs of the Digital Period?

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        1. Natascha Thomson Post author

          Jelena:

          I think Google agrees with you, in general. They are trying to rate quality over quantity and have made a lot of changes in that regard (e.g. de-emphasizing backlinks).

          But, as we all know, a good product does not sell itself. It needs marketing. If you want a lot of people to read your content – you need to enable people to find it via search etc.

          I am assuming you are taking the time to write to pay-it-forward and start discussions. If that is true, it’s no fun talking to yourself 😆 . So, you are not a dinosaur, but why not take advantage of some SEO tips to reach more people?

          Best,

          Natascha

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  5. Jelena Perfiljeva

    In all honesty, didn’t get a chance to read the article thoroughly but it had me at “Decide who you want to be”. It’s always so sad to see a resume / CV / application by someone who took time to outline every single detail of their past achievements yet have no clue what they want to do with their future.

    P.S. Could someone please explain why would people I don’t actually know want to connect with me on LinkedIn? Doesn’t it defeat the whole purpose of such website?

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    1. Tammy Powlas

      I guess to widen your reach?  I don’t do it myself.  I am late to Linked In; I only joined to write a recommendation for someone.

      I could see accepting everyone to widen your reach.

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    2. Natascha Thomson Post author

      Jelena:

      it comes back to a person’s strategy on LinkedIn. You might have seen those people who have over 10,000 connections and are proud of it. I am not quite sure how they utilize this network. Ok, many might see a status update, but, when it comes to needed a referral, they don’t know each other. I’d never refer somebody I don’t know.

      Personally, I used to only accept invitations of people I knew quite well from business. Then I started to speak more publicly and blog, and that means that people you don’t know write to you saying: “I met you at the SVForum talk. It was lovely and I’d like to connect on LI”. Now, do I want a stuck up b*** and decline them?

      This is completely a personal call and if people keep the network tight, I applaud them.

      As I have my own business, people connecting with me are potential clients in the future. So, I have to make a judgement call on that.

      But you are wise to be cautious. There are no “hackers” in China who create duplicate LI profiles for executives, for example, and then ask others to connect with them. By connecting, they get more information about the person and their updates (potentially address, phone numbers) and can monitor them; maybe even steal their identity.

      This is how I justify my strategy: Facebook is totally personal. Twitter is somewhat mixed. LinkedIn is strictly business. My content generally reflects that, and all my security settings are tights.

      Cheers,

      Natascha

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      1. Jelena Perfiljeva

        Actually I have no problem accepting the requests that at least mention where we met or if we have some group (e.g. SAP Mentors) in common, but unfortunately I receive many that just have generic text ‘I’d like to connect…’ and leave me to do all the detective work to figure out why would we want/need to be connected. 🙂

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        1. Colleen Hebbert

          Part of that is LinkedIn functionality. In some cases you press connect and you do not receive the pop-up to tailor your message. I think this happens with mobile devices compared to PCs. Quite annoying when I accidentally send of a generic request to someone I want to introduce myself to.

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          1. Natascha Thomson Post author

            That’s such a good point. Thanks, Colleen. Sometimes when I ask people to connect, I get an invitation back, sometimes they can accept. Mobile vs. PC or random?

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        2. Tammy Powlas

          I agree, on those, I don’t accept.  If those that say “we met at this event” and I do remember it, I tend to accept.

          What I don’t like (pet peeve) is accepting the request, and then immediately getting asked for help on a question – I just *wish* they would ask their questions here on SCN 🙂

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          1. Natascha Thomson Post author

            I have accepted invitations and then “disconnected” myself from people if they immediately sent inappropriate stuff. I wish LinkedIn made that easier but they make it intentionally difficult to find the person and cut the ties.

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        3. Natascha Thomson Post author

          Totally agree. If you don’t obviously know them and they just ask to connect, it’s plain lazy. My least favorite one is: “I am looking for a job at SAP and would like to connect with you” :-). A few years ago, a guy wanted to connect with me and wrote: “I’d like a free pass to SAP TechEd, how can I get that”?

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  6. Noa Shiruba

    I have to say that this all seems overblown.

    Firstly, if you have time to post to social networks every single day, you probably aren’t doing much work.

    Secondly, the social networks that are popular, and which ones are important vary by country.  For example LinkedIn isn’t heavily used in Japan, and almost all mails I receive from it are in English, from foreign recruiters who probably only know LinkedIn.

    I agree it is better to make a profile than not to, and if you are going to make it, then you should try to make it nice (i.e. use a proper photo, etc.)  Not everyone needs to be an on-line celebrity though, and some companies will frown upon those who want to gather so much attention.

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    1. Andy Silvey

      Hi Noa,

      please elaborate what you mean by online celebrity ?

      Personally I am very conservative with my usage of LinkedIn (and this will change), most people however share their full cv which is ultimately the goal of the LinkedIn profile.

      What exactly is an online celebrity ?

      What is the difference between being an online celebrity and maintaining a complete career profile on LinkedIn ?

      If an individual, as a consequence of their strength in their field of expertise and sharing knowledge on the internet, has a stong online presence, why would a company or potential employer frown upon this ?

      Looking forward to your feedback and insight.

      Best regards,

      Andy.

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      1. Colleen Hebbert

        Hi Andy

        Not sure what Noa had as examples but I do know of a few cases where companies prefer their staff not to advertise too much details of their jobs. Some consultancies direct their staff not to specif their client. You see these job titles appear as “Undisclosed Major Retailer/Banking/Utility” followed by a statement that pretty much implies who the client is.

        In some cases, Auditors have checked/scanned LinkedIn profiles for people advertising details of their job that they company doesn’t want specified (for example specific process changes or system hardware and software levels). I’m not sure if this is overkill but it does happen.

        Regards

        Colleen

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        1. Chris Paine

          Wow! Thanks for sharing your experience in this area Colleen!

          I understand the non-disclosure of company names – quite often it is at the request of the company that the work is being done for.

          However, as for the the specific skills sets not allowed to be listed, I wouldn’t have thought companies would do that – but it’s a strange world! However, I can only think of two reasons why a company wouldn’t want specific skill sets advertised on LinkedIn. Firstly the employee is at risk of being poached by a competitor. Secondly because the company is selling its resources to clients and hugely pumping up their skill set beyond their actual capability. In either of these cases I would think it would be worth the employee trying to find an alternate employer ASAP!

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    2. Chris Paine

      Hi Noa,

      It is a very good point that you make that there are regional differences in the consumption of social networks. I think not only which particular ones, Sina Weibo makes no sense to me, but could for a colleague based in China. But also for what detail to post. Being a little “rough around the edges” seems to go down well in Australia, where being overly professional might label you a “tall poppy” ready to be taken down. But I am not so sure that the same applies in other cultures.

      Guess it all depends on who your target audience is!

      Thanks for the viewpoints!

      Cheers,

      Chris

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