Back in spring the “Cold Water Challenge” of Lisa’s Army swept social media. In many ways that effort to continue Lisa’s mission of comforting people who are battling cancer has launched a million ice buckets this summer. It’s nearly impossible to visit social media this week without seeing luminaries from Mark Zuckerberg to LeBron James to Kathie Lee Gifford being showered with a bucket of ice water in an effort to raise money and generate awareness for various causes such as ALS.


The namesake of Lisa’s Army was Lisa Loonstyn-Golden who was a beautiful and vivacious young woman when she was diagnosed with ovarian cancer at the age of 20. She lived her life to its fullest extent as she courageously fought the disease – always remembering to laugh and experience happiness, even in the tiniest moments.


During her four year battle, Lisa became a mother and a wife, keeping those most important to her the central focus of her living. She continued to embody perseverance and grace until her death in May of 2012. After Lisa passed away, her army of supporters embarked on a mission to ensure her wishes were fulfilled and to make certain her dream to help other women and comfort cancer patients endures and her legacy thrives.


Bill Loonstyn is Lisa’s dad and he worked for SAP for 17 years before leaving as a result of Lisa’s illness. He was recently asked how it is that she continues to inspire so many people;


“Lisa was an extraordinary woman who was as beautiful inside as she was outside. She touched so many lives and we had to continue her mission.”


Well through her “Army”, Lisa is indeed continuing her mission with what is sure to be the premier formal event of the year in Philadelphia, PA on September 6th, 2014. It promises to be a fun-filled, memorable and inspirational night that will help comfort courageous individuals battling cancer.The evening will be filled with great food, an open bar, dancing, interactive games and silent & live auctions. The gala will also be recognizing two incredible nurses that are dedicated to helping cancer patients. Dress is cocktail attire or black tie and having a wonderful time in Lisa’s memory is required!


  Additional information can be found on the Lisa’s Army website.


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  1. Marilyn Pratt

    [embed width="425" height="350"]https://www.youtube.com/embed/ZpF4O7qzroI[/embed]

    Today as I joined the meme #ALSIcebucketChallenge and posted my little video I also happened upon this blog and was startled to read about Bill Loonstyn’s daughter Amy.  I worked with Bill until I began my work with SDN and didn’t know of this sad connection.

    It just illustrates to me how “hyper connected” we are in this world of the internet of people connections…not just “things”.

    I’m saddened but at the same time heartened.

    It feels like community.

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