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Author's profile photo Carola Steinmaier

Understanding SAP‘s UX/UI Strategy ( ASUG Webcast Recap )

SAP is reinventing the user experience by offering new solutions, renewing existing solutions and enabling customers with tools to improve user experience. In this first webcast of the five part ASUG UX Webcast Series, two of SAP’s top UX/UI experts Nis Boy Naeve – Vice President for User Interfaces , Andreas Hauser Global Head of the Design and Innovation Center) discussed SAP’s User Experience Strategy of “New / Renew /  Enable” and the UI technologies which can be used to have an amazing user experience on all devices.


This webcast provided an overview of SAP’s overall UX strategy, which takes into account that the gap between personal use and the business use of software is closing and that the simplicity is desired for both. SAP is reacting to this changing and applies new methods to enable design innovation and to bring it into SAP applications – and this not only into the new ones but existing applications as well. The webcast went more into details about this.


Nis Boy and Andreas provided detailed information about what’s behind “New – Renew – Enable” for the different types of applications and which tools are available in order to realize this approach.


The SAP Fiori applications are in the focus of the ‘Renew’ part. The basic SAP Fiori principles are explained and you get to hear about examples for SAP Fiori apps which can run on all devices with high usability. In addition the topic ‘Single point of entry’ for a business user via the Netweaver Business Client, SAP Portal and, in future, the SAP Fiori Launchpad is shown, as well as the sidepanel concept for SAPGUI applications.


We heard about how SAP not only delivers new and renewed applications, it also provides several tools to enable the adaption of any SAP application to the end users’ needs. Some of them are UI technology-specific, such as SAP Screen Personas (SAPGUI) or SAP River RDE (SAPUI5), others – such as the UI Theme Designer – can be used for different UI technologies.


Finally the Webcast deals with the highly important question, how to bring together the users’ needs and the UI technologies in an optimal way. SAP has at least one answer that was discussed “UX Design Service “.


It’s definitely worth checking out both the presentation and the recording of this webcast.

To watch the Webcast have a look at the recording from June 26, 2014.


For more details about the UX Design Services watch the new webcast recording “ Creating Greater Business Value by Engaging with your End Users” presented by Andreas Hauser on July 22, 2014.


The ASUG User Experience Webcast Series offers a number of upcoming webcast sessions to follow. Register here.

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