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Finally, we are seeing a shift in focus in the enterprise. As the economy continues to improve, business leaders drive for growth and innovation, rather than focusing on simply keeping the business running.

According to the PWC study[1], innovation is now the most powerful driver of growth for business. The companies that strive to grow and remain competitive broaden scope of innovation to introduce new products, new services, new technologies, new customer experiences.  The challenge, however, is in delivering the innovation, bringing it to the market fast and scaling it.

That’s where enabling IT technologies play crucial role within the organizations. The power of big data, deployed via cloud and delivered in real time in the form of instant, actionable insight anywhere, anytime has the ability to transform traditional business processed and allow companies to capture new market opportunities and solve tough business challenges that were previously unsolvable.

We’ve identified 3 key growth opportunities that can be unlocked with technologies designed for real-time business.

#1: Customers

The challenge is to keep existing customers and acquire new ones fast and at a low cost. Customers of today are empowered. They are digitally connected, socially networked and better informed. And they are now getting their information about the products and services they need from their peers and social networks. Buying decisions are often made before your company is even aware of the opportunity.

What if you could connect with your customers before they make their buying decisions, if you could analyze the enormous amount of digital information customers are creating in real-time so that you know exactly what they want and engage with them immediately and deeply. In fact, companies that use customer data from social media, previous purchases, website interactions and event attendance show 31% year over year revenue growth.

#2: Operations

In the always connected, always on world, with ever more complex business operations, the challenge is to stay flexible and responsive to market changes. That’s where ability to analyze the data from multiple sources – market research, point of sales, financial and sales forecast, etc. – in real-time can make real difference and put your company ahead of the competition. In fact, companies balancing supply and demand claim consistent business benefits such as up to 20% inventory reduction and up to 25% faster time to market.

#3: Risk Management

The risk landscape is clearly changing. Mainly due to globalization, risk events nowadays occur quickly and spread rapidly. Organizations that can understand and manage their risks effectively are better positioned for growth. Let’s take fraud management. It is estimated that global fraud loss tops nearly $3.7 trillion annually[2]. And yet, currently, 50% of fraud cases are detected by accident, after the loss has occurred[3]. You can make tremendous impact on the growth of the organization if you could expect unexpected by being able to react in real-time to the fraud events or, better yet prevent fraud from happening.

To find out how SAP can help, watch this 2-min overview of purpose-build, next generation HANA enterprise applications that can help harness the value of big data while simplifying IT, accelerating time to value and enabling business innovation:


[1] http://www.pwc.com/gx/en/issues/index.jhtml

[2] ACFE, Report to the Nations on Occupational Fraud and Abuse, 2014 Global Fraud Study, 2014

[3] ACFE, Report to the Nations on Occupational Fraud and Abuse, 2014 Global Fraud Study, 2014

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