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Author's profile photo Stephen Johannes

Does social selling need to be a little more “meh”?

In this day and age we are bombarded with messages from IT Vendors saying that we need to be closer to the customer and “wow them”.  We have to make sure we don’t annoy anyone, because the masses will bring the pitchforks to social media and our brand will be ruined.  It would be great that a business would come along and instead of trying to be great, instead admitted they were mediocre at best?  Imagine this refreshing change of pace that would result in a more honest conversation with their customers.   Amazingly enough there a few brave souls trying to do just that.

Mediocre Labatories is a venture that performing experiments in e-commerce founded by the same folks that created at the expense of our free cash.  The current project is a deal a day site with a community aspect that also offers a unique twist.  You can actually downvote or say “meh” on the item that is sold each day for sale.  In addition to that there are the original old woot like features such as snarky narratives, shipping using the cheapest and slowest method possible, and deeply discounted junk for sale.  The site also offers a subscription service where instead of a being a “VIP”, you are instead a very mediocre person.

If those were the only things that set the site apart then it would be unique enough but what’s even greater the site chooses to ignore social media and e-mail.  The FAQ says like your friends and family and not businesses on social media.  They only offer e-mail support, because it’s cheap and you should be talking to someone who really wants to listen to you instead.  It’s a great point on why do businesses need to be “my friends” anyway.  However despite that message, there are forums and crazy stuff posted not really selling anything to make you want to come back and hangout every day.  This concept even has an analogue with how record stores have transformed from a transactional space to a community gathering space.

The question will be can a site like or the other experiments of mediocre labs be successful?  I must admit I’m already hooked and look forward to the next offering, regardless of whether I buy or not.  Is it possible for us to take the concepts from and use those wisely in our social interactions with customers?

I think even SAP could benefit by perhaps selling less in their communities(worry less about the transactions), allow for more polite negativity(downvote option please) instead of having trying to promote utopia, and let there be more playfulness.  In the spirit of being simple perhaps switching back to format that gives a community commons and less spaces/divisions to wade through.   You know instead of trying to have 300+ mini communities separated just try to build a single not so perfect community each day.

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      Author's profile photo Luís Pérez Grau
      Luís Pérez Grau

      I'm happy that you decided to write about meh, pointing to the faq is a very important thing btw 😀

      The formula of meh is truly interesting, so interesting that I felt in both extremes "this approach is pretty clever" or "this is the most stupid thing in the world", I believe when you have those kind of feelings/contradictions is a good signal that maybe you should pay more attention to what you have in front of your eyes.

      IMHO meh engages you because their attitude, not the products, not the technology, they are funny and hilarious and you don't how/why but you get hooked and you check the junk they sell every day, even a Spanish guy like me checks the daily deals every day, the worst is they don't even ship to Spain! But I believe this connection is made with the brand (values, philosophy, etc) and the guys who are behind, once  you get that connection is a matter of time that you will end buying one of those c**** because everyone has a little consumer inside and this consumer will convince you with the "only 4$ why not? or "man! you need this, don't you remember that time...?"  as I guitarist who had suffered G.A.S I know what I'm talking about...

      I want to conclude with another point which I liked about the meh approach: I'm a very big fan of amazon but I don't check the amazon store every day, this makes a huge difference between meh and amazon if we talk about selling opportunities, even if is  c****, don't forget amazon sells the same c**** 😉 .

      You can like my comment or meh, up to you 😉 , but please, if is a meh, send me a message so I can count them.



      Author's profile photo Jelena Perfiljeva
      Jelena Perfiljeva

      Thank you, Stephen! Haven't laughed so hard since coming across Landover Baptist Church. 🙂

      Good thing I'm working from home today, otherwise I'm sure many questions would arise from the alarmed coworkers. NSFW in a good way! 🙂