IDC report: Understanding the business value of social solutions in sales
Sales teams are on the front line to customers. They’re the ones involved in maintaining customer relationships and guiding customers to the support team when they encounter problems. Because of that, some would say it’s a no-brainer to deploy solutions that streamline the way salespeople can communicate not just with their customers but also with other employees, partners, suppliers – so that ultimately, the customer is served better.
An enterprise social network seems like the answer for a few obvious reasons:
- An enterprise social network can cut time and effort from the overall sales process by connecting customers, partners, and suppliers
- An enterprise social network, with activity streams and simple ways to share information, makes it easier to develop a strong relationship with a new customers and then maintain it
- An enterprise social network that both the sales and service teams can access makes it easy to streamline handoffs when a customer does run into a support issue
But if you’re the one tasked with getting buy-in from all the right stakeholders to actually get funding for – and purchase – that enterprise social network, sometimes it takes more than just saying, “It’s obvious – we need it.”
A good business case for a new cloud solution you want to invest in needs real KPIs and use cases – especially if you have to convince multiple departments before you get sign-off.
To that end, IDC recently crafted a paper that establishes and validates a core set of metrics for enterprise social networks for sales departments.
If your sales team is considering the purchase of an enterprise social network – or even just curious what the benefits could be for you – this is required reading.
Register now to download the report and find out how enterprise social networks can impact KPIs like revenue growth, opportunity qualification, and profitability – and improve cross-functional collaboration with other departments like finance, operations, and legal.