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Author's profile photo Sethu M

Looking Back, Moving Forward

Looking Back, Moving Forward

By Sethu M., President, SAP Mobile Services

A few weeks ago we were fully immersed in SAPPHIRRE NOW 2014. As a company, we achieved some incredible milestones during the three-day event that continue to motivate and influence me. CEO Bill McDermott gave a keynote presentation that drove home the theme of keeping business simple. Going forward SAP wants to create a simpler world, a simpler SAP, and a simpler customer experience.

Bill and the SAP executive board are setting the tone for the changes and the innovations that are underway at SAP. We have been focused on “running business better,” and we will continue to help our customers be better. Now we want to help define what “better” means.  We see it as taking away the complexity that overwhelms every business and making every day simpler so that our customers can get more value, be more productive, and achieve more revenue.

SAP Mobile Services is completely aligned with these goals and excited to showcase our complete service suite to the broader SAP customer base.  SAP events are changing from our previous technology-focused networking events to a more customer-centric engagement. During these events, I enjoy meeting with our customers and appreciate getting an insider’s perspective on their businesses and what’s happening with their data.

I am always fascinated by the possibilities and opportunities with mobile data that I hear about during my conversations with customers. Adobe, Colgate, and Coors are among the companies that are leaders in finding smarter, simpler ways to connect to their customers. What they are realizing is that incredible opportunities lie within mobile data. They are getting inside their consumer experiences to understand what works and what doesn’t in their campaigns, and to gain insight into the “what, how, and why” around the products their customers are using. These companies and many more see the value of data and having relevant, actionable insight into consumer activities.

Service providers, another important set of customers, are also tapping into the vast amount of customer experience data. For them, the data is multifaceted, supporting both internal business needs and new revenue streams. Internally, they are tweaking their services with insight into their own data. And as a service offering, telcos are leveraging their data to offer companies an unparalleled view into consumer data.  Gaining this insight improves not only marketing campaigns, but also business and community activities. Hospitals, for example, can design services based on resident needs. Governments could design better parks and roadways based on community activities. The data and consumer insight opportunity reaches well beyond marketing and is sure to touch our lives in many personal ways.

For both telcos and enterprises, SAP Mobile Services is the bridge that links them directly to their consumers. I see a groundswell of support and recognition of the value of consumer insight during our customer briefings of Consumer Insight 365. Our next step is prove the business model and show real use cases that clearly highlight the impact of using consumer insight to make better decisions.

SAP is motivated to provide the services and the solutions that simplify our customers’ business. For service providers, we want to be integral to your ability to make and meet your service level agreements and develop new services that deliver high revenues. We want our enterprise customers to find new, easier ways to be more productive, more effective, and efficient. I want to continue having conversations with customers and start new ones with blog readers. Let me know your thoughts and experiences about the impact mobile and data is having in your business.









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