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Some people ask me ‘what is the best social media tool for me as a business that is B2B focused?’

What you do is simple! You sell to other businesses, so this is pretty clear.

The network that was created for business purposes which over 3.5 million Australian managers and professionals have joined.

This platform is all about business networking. Haven’t figured it out yet? It’s LinkedIn.

There are plenty of social media channels that cater to different needs and could be considered more B2C but these also need to be considered such as Facebook and Twitter but LinkedIn is the one you want to get cracking on first.

Many will ask why not Facebook or Twitter? There are over 6 times as much traffic and people on these types of sites but are purely here for all things social.

Another major factor could be that we socialites on Facebook and Twitter don’t like to be thrown sales messages at us constantly. We probably react badly when these come up on our news feeds.

This could actually damage your reputation more than promote it and that is the last thing you would want from the get go.

The most powerful tool for B2B connecting is LinkedIn. Groups, Communities, Managers and Professional gather together in one area to share conversations and common goals. This is where you want to, need to be.

What are your thoughts on the best B2B social media channel? I’d love to hear your experiences with LinkedIn.

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