Skip to Content

Successfully deploy in as little as 11 weeks!


My name is Ina Glaes and this is the third blog about our newest, retail specific package SAP HANA Customer Activity Repository rapid-deployment solution. The first part gave you some more general information about the package and the covered components. The second blog gave you some more insights about the pre-defined analytics regarding Inventory Visibility. And now you can learn more about Multichannel Sales Analytics and On-shelf Availability.

Multichannel Sales Analytics


Most retailers today operate different channels and their customers have high expectations of a uniform experience across the channels. Many retailers behind the scenes built very siloed systems to support these channels as they developed separately over time, with some even being outsourced to 3rd parties. In order to meet expectations and lower the overall cost of supporting these channels, SAP HANA Customer Activity Repository rapid-deployment solution provides real-time insight into sales performance and customer behavior across all channels by centralizing critical business data. Instant reports allow access to these powerful insights every time and everywhere.

The journey starts with the multi channel sales dashboard, being a best-practice four quadrant view. The first quadrant contains 12 KPI’s and highlighting one of them updates the trend and store hierarchy views in quadrants 2 & 3. The fourth quadrant contains a view of the top 10 items across channels. There are drop-down boxes across the top that enables the user to see just the slice of the business that they want to understand. For example, a marketing manager could select just the web channel for a particular division of merchandise and see the metrics versus both plan and last year.


/wp-content/uploads/2014/07/multichannel_flash_sales_486948.jpg

Users can launch more detailed Webi views from the dashboard. The context of the store and merchandise hierarchies are passed into the Webi parameters, enabling a guided analysis to more detailed information, even down to the transactional level in real time.


/wp-content/uploads/2014/07/multichannel_sales_webi_report_486949.jpg


This delivered Exploration view can be launched from the dashboard drop down or from the BI Launch Pad. Hovering over an area of the map will show the values of the corresponding data point. For ad hoc analysis just click the Explore button which will open the functionality to continue to drill deeper for details.


/wp-content/uploads/2014/07/exploreation_486968.jpg

If you only focus on brick and mortar, you can also use the Point of Sales (POS) Flash Sales Dashboard, which has a very similar look and feel as the multi channel sales dashboard. It can be used to keep a daily pulse on sales, inventory and promotions in order to service the customer and drive sales performance. The regional and district managers are on the road visiting stores 90% of the time, so real-time mobile access is very important to this group. Daily POS Flash Dashboard – First thing in the morning out in the field via iPad.  VP Store Operations looks at the daily flash scorecard that roles up all stores chain-wide. He is able to see if there are any problem areas that need attention with the ability to drill into the details. He is able to get a more interactive experience with a dashboard. Selecting a KPI updates the other quadrants and Top 10 articles for all stores are available immediately and can further filter down to a particular store’s Top 10.


/wp-content/uploads/2014/07/pos_flash_486969.jpg

Once an article of interest is selected in the fourth quadrant, a more detailed Webi report can be launched directly from the dashboard by clicking on the Webi icon . Webi composite view of chart and table information showing article unit quantity sales volume quantity over the past 3 days. The table shows sales value as well as discount and promotion sales values.


/wp-content/uploads/2014/07/pos_sales_hourly_activity_486970.jpg

Clicking on a particular value in the chart will filter the table to just show the data for that hour of business, a very handy ad hoc exception analysis.


/wp-content/uploads/2014/07/pos_sales_item_activty_486977.jpg

This is an optional part in the package, so you can decide if you want to implement it or leave it out.


On-Shelf Availability


Another  optional part is about on-shelf availability. SAP HANA Customer Activity Repository rapid-deployment solution includes On-Shelf Availability algorithms that you can use to detect and visualize out-of-shelf situations in stores. With that you can observe on-shelf availability KPI’s to determine hot spots in respect to on-shelf availability, e.g. stores, suppliers, week days and to derive appropriate measures targeting improved on-shelf availability. The package provides the configuration of the On-Shelf Availability algorithm and explains the results, so that you can take further actions to optimize your business. The process consists of the following three steps:

  • Run Intra-week pattern analyzer to determine the intra-week pattern, which is a model for the regular intra-week and intra-day sales fluctuations of single items or categories
  • Run estimation step to calculate the model parameters for the base estimation, to determine the effect of the trend and the sales influencing factors based on the intra-week pattern.
  • Run analysis step for a specified period to determine the time intervals in which the product location was probably out-of-shelf.

The package doesn’t include visualization for these results, but link you to a template which you can use as a base for the implementation project.


Let me summarize. This rapid-deployment solution helps you to transform your enterprise from product to customer centric via providing a preconfigured solution covering several use cases like POS Data Transfer & Audit (Covered by Engineered Service “Implementation of point of sales data transfer and auditing“), Inventory Visibility, Multichannel Sales Analytics and On-shelf Availability. It gives you a unified view on demand, sales, stock and customer information across all channels with the help of pre-built analytics and enables you to find fast your golden nuggets in the ocean of customer data across all channels.


Please also take a few minutes to check the following video featuring Lori Mitchell-Keller, Head of Global Retail Industry Business Unit, talking about SAP Customer Activity Repository and the related package.

To report this post you need to login first.

13 Comments

You must be Logged on to comment or reply to a post.

  1. Paul Gendreau

    I’m really keen to understand what is meant by and the functionality derived from “On-Shelf Availability.”  Retailers with active Space Management departments will have a particular and literal expectation when the word “shelf” is part of the functionality description.

    Key concerns include store compliance with plans (Planograms) and inventory sitting in the back room instead of on shelf.  In other words, is the Store executing the plan, or are reports showing exceptions to the plan with the assumption the plan was followed instead of exceptions in reality?

    Does the On-Shelf Availability consider or address any of these concerns?  Or is the assumption that inventory in the store is the same as inventory on one or more selves?

    (0) 
    1. Ina Glaes Post author

      Hi Paul,

      thanks for your question.

      I know, that the inventory in the store is always a challenge and most retailers don’t have a separate inventory for on-shelf and back room for several reasons.

      The process of this functionality is different – inventory is not the trigger here, but the sales. Based on historical data a sales pattern is build – and with that you know, that e.g. every 5 minutes a milk was sold. If you now have no sales on milk for 30 minutes, than the possibility of a out-of-stock is given.

      The solution is not designed to generate an real-time alert, but more to understand where I have recurring issues in my assortment, e.g. in a certain store, or with a certain vendor – and than to take actions accordingly.

      I hope this answers your question.

      Best regards

      Ina

      (0) 
  2. Cristina Aciubotaritei

    Hello,

    I am extremely interested in this RDS. Could you help me with some specific configuration steps , especially for the ERP part?

    Do I need, as mandatory, the POS Data Management configuration.

    If I have only the ERP and I replicate the necessary tables for CAR,

    is it sufficient to activate some HANA content to view data ?

    Thank you in advance!

    (0) 
    1. Ina Glaes Post author

      Hi Cristina,

      thanks for your interest in our CAR package.

      We assume that the customer has already a running ERP system – if that is not the case, I can point you to the SAP Best Practices for Retail (SAP Help Portal => SAP Best Practices => Retail).

      POS Data Management: I assume, you mean POS Data transfer and Audit? In the RDS, this part is mandatory.

      If you only replicate the ERP data, you will miss the POS data … so the pre-build analytics in this package don’t make a lot of sense anymore because here we use the POS data as an essential part of the analytics.

      I hope this helps.

      Best regards

      Ina

      (0) 
      1. Cristina Aciubotaritei

        Thank you very much for the support.

        I have another question, do we have to configure the ERP for Retail?

        I don’t have a POS to bring data in the system. In this case, can I make the configuration in the CAR addon on the netweaver server ?

        Thank you,

        Cristina

        (0) 
        1. Ina Glaes Post author

          Hi Cristina,

          not quite sure if I got your question right. When you talk about configuring the ERP for Retail do you mean if there is any configuration needed to connect the ERP to the CAR system? Or are you talking about other ERP business processes? If your questions goes into the first direction, please check out the configuration guides available through the RDS. What you need for sure is an ERP system which has the retail switch set. The integration towards CAR needs to be configured in SLT.

          Not quite sure what you mean with CAR Add-on?

          Perhaps it would be better to discuss your specific questions offline – my recommendation would be to get in touch with the Competence Center for CAR (Stefan Scheppat) to get the needed support.

          Best regards

          Ina

          (0) 
  3. Antara Roy

    Hi Ina,

    Thanks for your blogs on SAP CAR. These are really useful and well explained. I was using the trial version of the SAP CAR. I have concern regarding that. I created one target group in the Retail customer segmentation (Integration with Hybris Marketing) section but cannot use that target group for further analysis.Could you please help me by saying how I can use this Traget group as in in which section this Target group will be the input.

    Thank you.

    Regards,

    Antara

    (0) 
    1. Ina Glaes Post author

      Hi Antara,

      thanks for your feedback 🙂

      I talked to the guy responsible for the trial – and according to his information, the demo process end with the creation of the target group and they don’t provide in the trial an app to use the target group further.

      This is of course only true for the trial, not for real life.

      Best regards,

      Ina

      (0) 
  4. Antara Roy

    Hi Ina,

    In the RDS do we have Fiori and Lumira already in the box or we need to have those separately in our system if we want to see the Multi channel Analytics in Fiori UI.

    Thanks.

    Regards,

    Antara

    (0) 
    1. Ina Glaes Post author

      Hi Antara,

      not quite sure if I got your question right. Let me try to answer and if I missed something, please let me know.

      You only need Fiori in place to see the Multi channel Analytics. SAP Lumira is needed for the inventory visibility and sales reports and the new reports for Unified Demand Forecast.

      To use FIORI, you  need to install specific components in addition to the CAR system – we offer also an RDS for the deployment of FIORI and the needed apps. Please check out SAP Fiori apps rapid-deployment solution.

      Best Regards

      Ina

      (0) 
      1. Antara Roy

        Hi Ina,

        Thanks for your reply.

        I wanted to ask if we get Fiori and Lumira in the RDS box of CAR . Seems we need to buy FIORI separately to see the Multi channel analytics .

        Is it same for Lumira ? Means we need to buy Lumira separately to see the Inventory visibility.

        Regards,

        Antara

        (0) 
        1. Ina Glaes Post author

          Hi Antara,

          SAP Lumira needs to be licensed separately, but not FIORI.

          The RDS doesn’t contain licenses itself, it’s a prerequisite that a customer owns the needed licenses before deploying the RDS.

          Best regards

          Ina

          (0) 

Leave a Reply