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Author's profile photo Lori Mitchell-Keller

The SAP Retail Moment at SAPPHIRE NOW

Earlier this month, SAP celebrated our customers’ and partners’ success at the premier business technology conference –  SAPPHIRE NOW and ASUG user conference in Orlando, Florida.  It was a resounding success by any measure. Notably, SAP Retail was met with validating enthusiasm by customers, partners, industry analysts, and the retail press – on both new solution releases and future product direction. We have experienced emphatic market adoption of our new technology offerings and have seen the transformative business opportunities that SAP HANA and SAP Customer Activity Repository present to retailers primed to operate at the real-time speed of the shopper.

Our investments are paying off as we deliver on the tools, applications, and platforms necessary to anticipate your shifting business needs. Our strategy has been to understand your needs as retailers and bring the relationship between technology and retail full-circle with a sharp focus on the consumer at the center of the retail processes. In short, we want to simplify the experience along two important dimensions: the current relationship between the retailer and SAP, and along the interaction points forming your engagement with your shoppers.

The data driven understanding behind our customers’ needs would not be possible without your feedback and it’s in moments like SAPPHIRE NOW that I feel especially grateful for our customers and their continued trust in SAP Retail. The event was extremely well attended – 80 expert table meetings, 250 attendees in theatre, 180 demo meetings, and 70 micro forums. We had 500+ retail attendees registered and numerous customers like Jo-Ann Fabrics, Luxottica, Tory Burch, Oxford Industries, Hobby Lobby, Big Lots, 99 cent only, and Target sharing their industry insights with us. Your feedback is critical to delivering successful innovations. Together, we can create memorable customer experiences and engage our audiences. Together, we are creating the future of retail.

Again, I thank you for allowing us to earn your trust as your business and technology partner.  Your continued feedback is invaluable to our mutual success!

For our replay of SAPPHIRE NOW Click Here

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