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Author's profile photo Yongkang Ng

Take Customer Engagement to a Higher Level to Win Sales with the Cloud

Sapphire 2014 recap: Bentley Systems Inc drives stronger engagement with SAP Cloud for Sales

Collaboration and mobility are two major business drivers happening in the Sales space today. Unlike most standalone sales force automation tools available today in the market, SAP Cloud for Sales allows a tigher integration with core CRM systems, to provide sales employees a greater 360 degree insight to their customers.

Maximising the pre-existing investment in an on-premise SAP CRM system was definitely a key rationale for Bentley Systems, a solutions provider for the design, construction and operation of infrastructure. An existing SAP CRM customer for 9 years, Bentley Systems needed a solution that could provide a platform for collaboration among its sales employees, as well as extend greater visibility into sales relevant information on their mobile device.

With the beautiful and simplified modern UI of SAP Cloud for Sales, Bentley Systems found good adoption among its users for the cloud solution. Additionally, Cloud for Sales provided integration to Outlook, which was a huge feature. Essentially, Cloud for Sales provided critical sales data from the back office right to the fingertips of Bentley’s sales employees.

Listen now and find out more from this video recording from Sapphire 2014 below.

Take Customer Engagement to a Higher Level to Win Sales with the Cloud

Know your customers, sell like the best, and engage to win. Hear from executives at AkzoNobel and Bentley Systems how they are using the SAP Cloud for Sales solution to redefine customer engagement with advanced relationship management, sales intelligence, and enterprise mobility so they can understand, engage and win in their markets.

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