Mobile Leads the BYOX Phenomenon at SAPPHIRE Orlan...
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Together with our customers, partners, analysts and entire ecosystem, the Mobile team at SAP had an amazing week sharing the latest innovations and stories with the SAP audience. Here are some highlights from the week in Orlando and information that you can leverage inside your organization to plan for what is next to come in the mobile and larger technology market.
adam.stein, Head of Mobile Marketing at SAP, gave a great overview of the current status of the mobile market. He used the current trend of Bring Your Own X (BYOX), where X can be anything, to explain current customer needs and future requirements for our evolving technological world. The consumerization of IT began with mobile with the release of the iPhone and iPad. Executives and employees demanded to use their consumer devices at work and expected an amazing user experience similar to that they had felt using consumer apps. This phenomenon is known as Bring Your Own Device and has grown into the BYOX trend that many companies are now experiencing. Watch the below interview with Adam to learn more.
As Adam explained in the interview BYOX can include devices, apps, content, cloud, licenses and more. Our SAP expert on this topic, william.clark/profile, Global Vice President, Mobile Strategy at SAP, has posted the following blogs that you should read to really understand this trend and how it could impact your organization.
Adam and Bill were not the only people at the event talking about this trend. Maribel Lopez, Founder and Lead Analyst at Lopez Research, took the main theatre stage with SAP Mobile Customer Mike Donaldson of Phillips 66 Co to talk about how to Achieve Organizational Success with a Personalized Mobile Strategy. You can watch the replay of this session here.
In addition to this customer and analyst, senthil.krishnapillai2, VP of SAP Mobile Secure, and Tyler Sheilds, Mobile Analysts at Forrester, gave a presentation about how to Balance Security and Opportunity in a Mobile World. You can watch the replay of this session here.
Finally, rick.costanzo/profile, EVP &GM of SAP Mobility Solutions, gave an interview titled A Simple Path to Mobilizing the Enterprise. Only SAP delivers the best, most secure HANA-based User Experience with SAP Mobile. In this video Rick explains how mobile is integrally tied to cloud and how the SAP Mobile business plays a vital part in the transformation of SAP being the best and fastest growing Cloud company in the world. "Mobile first" is the standard consumption model, and SAP has the enterprise mobile solutions portfolio to capitalize on this opportunity. You can watch the replay below.
