Join us in our webinar “Big Data, Big Thinking: Customer Engagement” at 10 am CEST on Tuesday, June 10th, 2014.
In the fourth webinar of our “Big Data, Big Thinking” series, experts from SAP and Capgemini will introduce customer engagement intelligence tools that sales and marketing professionals can apply to Big Data to get an up-to-the-minute view of what customers value. Discover how to help your colleagues unlock sentiment and contact insights, and increase their influence through precision -targeted marketing tactics and timelier interventions in the sales cycle.
Our speakers Bastian Finkel – Director of Strategy & Corporate Development, hybris software, an SAP company – and Manuel Sevilla – Vice President and CTO Global BIM, Capgemini – will examine:
- Why following historical trends and patterns no longer suffices, as businesses must engage at exactly the right time in the sales cycle
- How an integrated, multichannel, real-time view of prospects and customers is key to effective management of the entire contact lifecycle
- What tools and techniques can be used to obtain insights into customer value and enable precision targeting of marketing programs
- Real-world success stories from companies active in the telecommunications, retail, banking, automotive, and wholesale industries
We’ll also introduce you to solutions powered by the SAP HANA platform: the SAP Customer Engagement Intelligence solution, which comprises the SAP Audience Discovery and Targeting analytic application and the SAP Account Intelligence mobile app, as well as Capgemini’s Extreme Applications for Retail built on SAP HANA.
Register today for an inside look at how Big Data from multiple channels, including social media, is key to uncovering lucrative new opportunities for listening to and interacting with customers.