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In a great session at #Sapphirenow, Andreas Sauerbrei  discussed how T-mobile “track and trace smart phones and tablets with SAP Object Event Repository and SAP HANA”.

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Andreas explained how “As America’s ‘Un-carrier’, T-Mobile US, is redefining the way consumers and businesses buy wireless services through leading product and service innovation”. The company is based in Bellevue, WA with flagship brands T-Mobile and MetroPCS serving over 49M wireless customers in the U.S. with over 70K points of distribution. They have the fastest  nationwide 4G LTE network in the U.S. and are the fastest growing wireless company in America with over 4.4M “adds” in 2013.

First it is important to understand the lifecycle of a mobile device. This starts with a unique serial number associated with the finished product at the manufacturing facility. This is then tracked through the warehouse, the distribution to the store and sale to a customer. Just as important is the tracking through the return and refurbishment process.

Andreas described some key business drivers  of “un-leashing capabilities for managing serialized assets :

  • Product Tracking to manage and trace each serialized device through its entire lifecycle
  • Integration of all T-Mobile events serialized and consolidated at an individual item level
  • Analytics that leverage OER Serialization for operational and analytic reports 
  • Automated Exception Management to provide Alerts for early, late, missed, or duplicate events 
  • Compliance  to drive and ensure predefined policies and processes are adhered to 
  • Monitoring of the network to track and measure process irregularities across multiple locations

Andreas then covered some of the key benefits of the SAP solution:

  • Scalable platform for high volume real-time events which is now capable of processing more than 1 million  events per day 10 times faster than previous system
  • Single source of device-related  event data which delivers
    • Enhanced collaboration and transparency  across multiple lines of business, channels  and brands
    • Improved visibility of customer, logistic and device events such as receipts,  shipments, trade-ins, returns, and transfers
    • Exception based reporting,  dashboards, alerts and workflow capabilities (e.g. inventory aging,  theft or loss) 

Andreas talked a lot about the importance of tracking the “returns” process to manage and track “buyer’s remorse”.

From my perspective, there was no “buyer’s remorse” as this was a great session.


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