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SAP Business #ByDesign – what you need to know prior to SAPPHIRE 2014

SAPPHIRENOW this year will be richly interspersed with a huge amount of sessions. And cloud will be everywhere to simplify consumption models and customer experience. Cloud will help customers transform their business into the digital age to drive faster results.


If it comes to the SAP Public Cloud portfolio we have seen a significant push from Line of businesses during the past months. Solutions such as Cloud for Travel and Expense, Cloud for Customer or Cloud for People were on many LOB Executives minds when they reached out to innovate their departments. With cloud, LOB Executives are often off the Companies investment process as they start and create a POC on operational expenditure – sometimes on their own.


On the other side does the Public Cloud delivery model perfectly serve for a single-application ERP in the cloud. The classical buying center is IT as ERP is often seen as part of the IT infrastructure.


ByD.png


SAP ByD is designed for customers can simply configure and use to run their entire business from the cloud. This is specifically appropriate to the requirements of midsized Enterprises, but also applies very well to subsidiaries or divisions of larger enterprises, HILTI, Lufthansa SHELL or Grainger – just to name a few strong brands.


“SAP Business ByDesign is an end-to-end cloud ERP application for midsized enterprises or for subsidiaries of larger enterprises that want to run their entire business on single, homogenous cloud application for 50 to 500 users”

Chris Horak, Global Vice President of Product Marketing



The market place told lots of rumors since October 2013 about SAP business by Design. Here are the facts of where we are and where we are going: During the last 9 month was the SAP Business ByDesign development focused on leveraging SAP´s ONE Platform Strategy. Since early 2014, all new SAP ByD customers are on the SAP HANA Database. Hundreds of improvements have been delivered on top of the architectural remodeling to make the Cloud ERP even more attractive (further details can be found here: http://help.sap.com/byd-en/). Another focus area have been integration scenarios (ByD with Business Suite) and the customer localization toolkit.


For 2014/15 the roadmap has the following focus areas:

  • further leverage the SAP HANA Cloud Platform
  • Continue to deliver/improve capabilities for services, distribution and manufacturing industries.
  • Further strengthen the software development kit
  • More subsidiary scenarios
  • Continue a broad Co-Innovation with Customers

Today it’s more important than ever to understand customers in the context of their business. All of us have to own our client´s loyalty again and again when they are ready to do a purchase. Put the customer in the center of your activities and deliver value is key.

Therefore we offer customers a broad set of session to understand the direction Business by Design and share customer experience:

  • June 3rd 12:30 at the LOB Campus; LB202

16385 – Enhance the Performance and Profitability of Your Service Organization

  • June 3rd 12:00at the LOB Campus Demo Theatre

16402 – Expand Your Business with E-Commerce and Third-Party Logistics Providers

  • June 4th 12:30pm at the LOB Campus ; LB203
    16386 – Grow Your Manufacturing and Distribution Business
  • June 4th 8am Customer Skullcandy at the Microforum
    16388 – Streamline Business Management Through the Cloud
  • June 4th 4pm at the Cloud in 2020 Forum

15133 – Empower C-Level Executives with Modern Tools for Better Decision Making

  • June 5th 3pm Customer ARCA at the GB Forum

16177 – Boost Profitability and Efficiency by Running Your Entire Business on a Single, Cloud-Based Solution

  • June 5th 2pm Customer ARCA at the LOB Campus

16373 – Accelerate Growth with Solutions Designed for the Cloud

  • June 5th 12:50pm at the LOB Campus; LB203

16387 – Harmonize Operations Between Subsidiaries and Headquarters

  • June 5th 1pm Customer Skullcandy at the GB Forum

16170 – Go from Startup to Rocking the Globe

  • June 5th 2pm Customer Sharks Sports and Entertainment Inc. at the GB Forum

16172 – Run Your Business Successfully with Minimal IT Investment

  • June 5th 2pm Customer Roland Berger at the LOB Campus

16440 – Transform Your Global Professional Services Firm for Greater Profit



The entire agenda of the Cloud in 2020 Forum can be found here. If you want to register, please follow this link.

We are looking forward to welcome you onsite in Orlando on June 4th.


Follow us per twitter @SDenecken and @SAPCloud

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Read other relevant blogs:


The forum #Cloud in 2020: The Driving Force of Business Outcome at #SAPPHIRENOW

1 Comment
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  • Dear Mr. Denecken,

    it is nice to hear that SAP is pushing SAP Business ByDesign forward!

    Though it has its difficulties in some areas, it is a great product that needs and deserves more success. The total conversion to SAP HANA Cloud Platform is surely the right direction and I am looking forward to a ByDesign on the latest technological platform.

    Thank you for your blogs!

    Best regards,

    Rufat