20 years ago, SAP is an abbreviation among engineers and accountants who are working for industry giants. Specialists like me ( young software engineers, at those years) were very much hungry to be the one who knows bunch of freak functions in computer science.
In those days, guys like me and SAP fit very well in terms of solving the puzzle. Because, SAP was very rare, there was no google, blogs, etc. So we were getting popular by knowing the meening of technical names of SAP tables and transactions.
In other words we made money by telling to the customers answers of "How-to".
However, in this era and beyond, rules of the game ( even the game) is changing and already changed ( we need to accept this truth very fast ). SAP is not a technical abbreviation, users are not engineers or accountants, sap is not rare !
There is no SAP users any more actually, because user means: group of trained employee in order to proceed some kind of predefined algorithms in computer programs. Nowadays, all employees are native users, because there are no more trainings, since there is no special applications or computer programmes, there are no computers any more ! There are some devices which are part of our bodies.
Finally, all people are mobile, agile and connected any time. So we need to change pace in SAP consultancy.
We need to give answers of "What-to-do, or not to do". This means big data, prediction. These can be easily find in HANA and UI5.
