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Big Data continues to provide us with an opportunity to change how we live, play, and work. From cruise lines to football, hospital care to carbon reduction, customer engagement and operational improvement, organizations are achieving real business value from Big Data. We hope you'll be able to join us this year at SAPPHIRENow (in person or virtually) to hear about these exciting uses cases and more... Here are just a few of the sessions that you might find of interest. Looking forward to seeing you in Orlando.  Follow me on Twitter: @mhgoodell  #SAP #BigData #SAPPHIRENOW #asug2014

ASUG Education Sessions (Related to Big Data)

Managing Big Data Across a Logical Data Warehouse with SAP HANA, SAP IQ, and Hadoop (0303) (Tuesday, 1:45 - 2:45)  and Adobe’s Story of Integrating Hadoop and SAP HANA with SAP Data Services (0404)  (Tuesday, 3:00 - 4:00)

Adobe is managing BigData across a logical data warehouse. In these back-to-back, ASUG education sessions, learn how you can you marry the benefits of Hadoop with data warehouses (such as SAP IQ) or in-memory databases (such as SAP HANA) to deliver real-time results? Which one is for what? And how do they integrate? Find out what to watch for when implementing them together.

Predictive Analytics for Procurement Lead Time Forecasting at Lockheed Martin Space Systems  (0204) (Tuesday, 3:00 - 4:00)

Discover how Lockheed Martin worked with SAP's Data Science Organization to implement "Procurement Lead Time Forecasting" to determine when to order materials prior to entry into the supply chain. Even when good procurement processes and data discovery tools are in place, procurement costs can be further optimized for requests from "stock to dock”. Algorithms were developed and implemented in SAP HANA using the 'R' library extensions to processes inventory stock levels and the quantity needs by delivery location. Factors such as pricing, historical lead times, and other variables were analyzed to produce higher confidence levels in lead time forecasting.

Norwegian Cruise Lines: Leading Blueprint to Leverage Big Data for Competitive Advantage (0307) (Wednesday, 1:45 - 2:45)

Most organizations know data can be a driver for innovation, but few have a blueprint for big data and mobile solutions. Norwegian Cruise Line is pioneering the use of big data in its industry by building analytical value using SAP HANA and SAP Analytics platforms.  Find out how Norwegian plans to leverage SAP for cost reduction analytics across the board ? from fuel to food spend, wile keeping an eye to future opportunities with onboard and advance ticket revenues. These business process improvements powered by SAP solutions will help the company gain a competitive edge by uncovering more value out of big data.

SAPPHIRENow Theater Sessions (Related to Big Data)

Beyond the Hype… How 3 Companies Changed Business as Usual with Big Data (TE13933): (Tuesday, 2:00 - 3:00)
Cindi Howson will monitor this panel discussion
us for this panel discussion to hear how Norwegian Cruise Line, NFL Fantasy Football & Seoul National University Hospital are using Big Data initiatives to invigorate and reinvent their businesses. Discover how three companies, leaders in their respective industries, used data-driven strategies to create new revenue streams, improve efficiencies in operations, analyze behavior, and predict trends. Learn how to turn opportunity into big time results. 

Alliander: Drive Business Innovation with Grid Data (TE13910): (Wednesday, 9:00 - 9:20)

Boost your ability to sift through Big Data, discover new signals, predict future outcomes, and address business needs. Learn how Alliander, the Dutch grid operator, harnessed Big Data from on-grid sensors, industrial devices, and internal business to better forecast demand, predict fluctuations, maximize performance, and improve customer service.

Cox Communications:  Supercharge Customer Relationships with Predictive Solutions (TE13932): (Wednesday, 9:30 - 9:50)  

Support customer acquisitions and retention by reaching out to more customers with the right offers to boost sales and customer loyalty. Learn how Cox Communications Inc. helped improve customer service by personalizing offers for more than 6 million subscribers across 28 regions and increasing sales per household.

Adobe: Engage Customers with Data-Driven Applications (TE13909): (Thursday, 2:30 - 2:50)
Hear about new customer engagement applications that use data from multiple sources including the Web, mobile, social media, and enterprise systems.  Learn how Adobe is maximizing Big Data to deliver a superior customer service on any device.