Another kind of asset!
We are all very familar with manufactuing industry assets. Factories, production machines, presses, tooling and more. We know how expensive these things are and how they must be utilized at maximum efficiency and run rate to attain the expected returns on investment. We also know how inportant it is to understand how these assets are operating and to predict when they need maintenance or servce and repair.
We are also aware of other manufacturing assets…components and parts. While smaller but infinitley larger in volume, we need to know where these assets are, where they are going and how to get them to the right place at the right time…thereby minimizing inventories.
All clearly undertstood and appreciated!
But there is yet anoter asset that must be considered. One vastly more significant. That asset is the customer, the prospect, the sales lead. Everything about manufacturing flows from the products and services these assets desire and will pay for. Without them there is nothing.
Why are they assets?…because we as an industry MUST pay for them. Some we pay for by delivering great service…Others we pay for by advertsing and marketing…meaning every “lead” has a value…both in terms of what they will buy and in terms of what they cost to attract…
Strategies to maximize return on these assets as well as the ability to predict behaviors and capitalize on those behaviors are terribly important.
Come join us at Sapphire in Orlando, June 3-5, 2014 and share in the insights and practices that enable industry leading companies to identify these assets and capitalize on them.
See you there!