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#Cloud in 2020 Forum: Session – Understand the Customer in the Context of Your Business

SAPPHIRENOW this year will be richly interspersed with great sessions but you shouldn´t miss our special forum Cloud in 2020: The Driving Force of Business Outcome at all which I am happy to sponsor in Orlando June 4th.


Cloud computing has become a driving force of unprecedented change across the IT and business landscape. Use this forum to learn what you can do today to prepare for tomorrow. Our Cloud experts will delve into all aspects of cloud and span business value across all deployment models and cloud areas. Get ready, building the foundation for 2020 begins today.


We are happy to have Marcus Ruebsam, (@marcurue) SVP, Strategy & Corporate Development at hybris, an SAP Company, on the Agenda. Marcus will explain how to Understand the Customer in the Context of Your Business.


The fundamental economic principles have never been changed.


To make your business successful you have to meet two main criteria:

  1. You offer products that consumers want
  2. The ability to meet their expectations end to end

The huge challenges for businesses today are the changed expectations, mainly driven by technology. “Always-on” customers, more information, more touch points, more options are changing the way they behave and buy. It´s all about great user experience.

And as always – the worst enemy of the “Good” is the “Better”.

Today it’s more important than ever to understand customers in the context of their business. All of us have to own our client´s loyalty again and again when they are ready to do a purchase. Put the customer in the center of your activities is the foundation, understand your customer´s behavior and generate a superior experience is key.

Deliver total customer experience.png

Join this session to learn from Marcus how to improve customer intelligence and profitability, loyalty management, marketing resource management, omni-channel marketing and the social customer. Markus will share some thoughts about how to deliver a total customer experience by:

  • engaging across all touch points in a relevant, contextual way
  • building a continuous cycle of listening and engaging as the core of adaptive marketing
  • digitally transform isolated business processes and interactions with customers
  • driving deeper customer engagement

Leverage the cloud to achieve better results.


The entire agenda of the Cloud in 2020 Forum can be found here. If you want to register, please follow this link.

We are looking forward to welcome you onsite in Orlando on June 4th.


Follow us per twitter @SDenecken and @SAPCloud

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The forum #Cloud in 2020: The Driving Force of Business Outcome at #SAPPHIRENOW

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