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Author's profile photo Tammy Powlas

Big Data Analytics – an ASUG Webcast

This was an ASUG webcast last week given by ASUG, SAP and Blue Hill Research.

The agenda included what is analytics, business analytics, four key types, the domains of analytics, making it work in 10 steps and building an approach.


Figure 1: Source: ASUG

Figure 1 shows the big data market forecast through 2017.  The speaker said to execute on Big data to  provide business value


Figure 2: Source ASUG webcast

Figure 2 shows the services provided by big data

The trend for products and services includes application development tools and visualization

Also the services include humanizing data and presenting it in a consumable fashion


Figure 3: Source: SAP

Figure 3 shows the highest spend is in professional services

It shows broader categories of the types of opportunities


Figure 4: Source ASUG

Figure 4 shows both drivers and barriers for big data adoption

Mega vendors are starting to get message straight; from buzz words to products that can do this

There are no established best practices yet; it is the “wild wild west”

It is best to look at a use case


Figure 5: Source: ASUG

Figure 5 shows key drivers for big data

One of the business drivers is to find new business models to drive competitive advantages

You can use data to better target customers

Traditional solutions can’t keep pace with big data

Data is in all sorts of forms

With Vine videos and how get value from that

We are not there yet

Cost advantages of commodity hardware – speaks to Hadoop


Figure 6: Source: ASUG

Figure 6 shows the study with Harvard, C level action and Big Data sponsorship

Have to go to CEO to get buy in

It varies by organization and amount of decentralized


Figure 7: Source: ASUG

Customer-centric can be internal or external

  • Behavioral or predictive – making numbers for corporation

For risk/financial, there is risk in banking, life sciences – more in specific industries

  • Health care has 8 step model

Employee Collaboration is hotter on the scene than before for employees to collaborate across different functions


Figure 8: Source: ASUG

Why need big data? The top 3 reasons are in red in Figure 8, with #3 being real time information with SAP HANA


Figure 9: Source: ASUG

Figure 9 shows the infrastructure priorities for big data

The top one, information integration, it is sometimes take for granted

Facebook has 100 TB a day and needs to be scalable

Security is important; see the Target security breach example


Figure 10: Source: ASUG

Velocity is huge with different forms of data.  How HANA addresses it using real time nature of data

Variety includes different forms of data


Figure 11: Source: ASUG

Hadoop is complementary to HANA

Technology enhances human intuition and gut feel

On number 9  in Figure 11, look at what you need

End of big data, part 2 will cover Analytics

ASUG Annual ConferenceAC_Logo_black_lores.jpg

Learn more about Big Data from customer sessions at ASUG Annual Conference:

Adobe Shares Managing Big Data Across a Logical Data Warehouse with SAP HANA, SAP IQ, and Hadoop

Norwegian Cruise Line’s Industry-Leading Blueprint to Leverage Big Data for Competitive Advantage

Also learn about “Big Data” or HANA from the following ASUG Pre-conference session:

Jump Start ASUG Annual Conference SAPPHIRE with a Pre-Conference Session – Back and Better than Ever

Also see the following:

Share your Story: Call for Sessions for ASUG at SAP d-code (former TechEd)

You are invited to submit a proposal to share your experience and expertise with your colleagues to speak at SAP d-code to be held October 20-24 in Las Vegas.  Others will benefit from your experience while you make a valuable contribution to the profession’s field of knowledge.

Follow this link to create a speaker account where you can formally submit your proposal, review important deadlines, and other general information about SAP d-code.  The deadline to submit your abstract is May 25 (TODAY). If you have any questions, please e-mail

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