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Author's profile photo Reza Soudagar

Sapphire NOW 2014 – my favorite picks ahead of the big show!

In software business, nothing is more rewarding than to seeing your product in action, delivering value and helping organization reach their peak performance.  For me, this was true when I was a developer writing code, or when I was in product management working on requirements, or I was consultant implementing the products and it is also true today as an evangelizer and marketer of SAP solutions!

This year at Sapphire NOW we have the opportunity to hear some of the best examples of how companies are using SAP HANA to re-think their business and solve some of hardest problems in their industry.

Here are my top three picks for Sapphire NOW 2014:

1- Mercedes AMG; Kaeser Compressors and Warner Bros.

What do they have in common? They have chosen to transform their business and run SAP Business Suite powered by SAP HANA.  I look forward to hear from Reinhard Breyer (CIO of Mercedes AMG), Falko Lameter (CIO of Kaeser Kompressoren AG) and Klaus Krug, VP at Warner Bros. first hand about their experience with SAP Busniess Suite and SAP HANA.  This panel discussion will take place on Wednesday at 2PM in Theater 3. (

2- US Army and CSC

One of the largest and most sophisticated armies in the world is running SAP HANA – now and that’s exciting!  US Army has one of the largest deployments of SAP Supply Chain Management application globally; the Logistics Modernization Program (LMP) lets the U.S. Army service men and women work more quickly and cost-effectively to protect our nation.  LMP leverages the power of SAP HANA platform for transaction acceleration, next-generation analytics, and intelligent business operations.  This should be a great session presented by seasoned executives Amith Nikam and Chayan Mukherjee from CSC on Thursday at 12PM in Theater 3. (

3- Beiersdorf AG – the maker of Nivea and Eucerin

Beirsdorf is an early adopter of SAP HANA and have uses SAP Demand Signal Management powered by SAP HANA to fine-tune its marketing performance and better align with real-time demand.  They have developed some great analytical capabilities using SAP HANA.  Martin Böhm who manages the implementation at Beirsdorf will share his experience on Wednesday at 8AM in Theater 4. (

I am sure you will have a great experience at Sapphire NOW 2014 – and don’t miss Bon Jovi!

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