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Experience the Future of Business – SAP Forum 2014 in Salzburg

How will business in the future be? What opportunities are there? How can they be achieved? – Many of these exciting issues were debated from 13th – 14th May 2014 in the Austrian Mozart City Salzburg. Buzzwords such as Big Data, Augment Reality, Google Glass and Learning Environments were discussed and new horizons with these technologies for companies had been shown. Thanks to the SAP University Alliances Program, three other students and I had been given the chance to attend the Austrian SAP Forum 2014.


“Keep, renew and explore new avenues“ – that is the slogan of the Austrian CEO of SAP AG, Klaus Sickinger. Explore new paths and this with a single step in advance. This motto remains true to SAP and they show with SAP HANA , it’s extremely fast database, how the future will look like. Reduce complexity and focus on simplicity, more emphasis on the user experience through optimization of the core and the use of real- time data through advanced sensor technology – all this is possible with SAP HANA. It is the basis for the development process and integrates a full cloud service: Software as a Service, Infrastructure as a Service and Management as a Service combined into one single Hybrid cloud.

Exciting lectures were held from companies that are currently in a restructuring process and thereby also in the use of new software from SAP.  How are production companies facing the ever-increasing tendency for individual adjustment of products (mass customization)? How can local traders face the steadily increasing online shopping trend? How can logistics processes are made ​​more efficient? – Possible solutions for these topics were addressed by the presentations of the companies. In a face-to- face conversation it was possible to talk to the experts in more detail.

The company Hagleitner showed the possibilities from perfect handling large amounts of data. They called their project “The Big Washroom Data”. By equipping their products with sensors, it was possible for them to meet customer requirements and to combine real-time information, real-time analytics and real-time alerts. Using this data, they want to guarantee their customers’ complete satisfaction. The cleaning staff receives a text message when a soap dispenser empties or if the paper dry wipes are exhausted – that’s the future. Tremendous 27 sensors are located in one single soap dispenser – the Internet of Things has become at Hagleithner presence, as Mark Weiser told us in 1991.

Big Data – almost every day you can read it in the newspapers. Even at the SAP Forum the hot topic Big Data was discussed. The movie “The Human Face of Big Data“ showed a variety of scenarios in which big data was used. It became clear that each of us is continually producing data that are of eternal life – no matter whether you create it with your mobile through texting, in your browser through surfing on the internet or through GPS data. Analysing the large amount of data can be positive as well as negative. A positive result could be that epidemics in developing countries are predicted. But this is just the beginning – one statement from the movie was: “The more information we have, the greater are the problems that we can solve“ – Who knows, maybe it will soon be possible to reduce the crime rate by Crime Analytics and Predictions .


On our way to the Mönchsberg, were the dinner took place.

Thanks to the SAP University Alliance and especially Ms. Silvia Rathgeb and Juliane Krampe, because they gave us students this unique opportunity to take part at the SAP Forum in Salzburg! We’ve met a lot of really interesting people and enjoyed a good time together there!


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