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Author's profile photo Susan Rafizadeh

About the Art and the Science of Staying Competitive in Life Sciences at #SAPPHIRENOW and ASUG 2014

Life sciences companies need to be wide-awake to keep up with the fast pace of market changes. Scientific and technology progresses, healthcare reforms in mature markets, and globalization are just a few factors that drive competition on the one hand, but that also offer new opportunities for innovation in areas like  personalized medicine. M&A keep on growing, new strategic directions and collaboration models in the health sciences sector are on the horizon, and at the same time the focus on operational excellence to ensure efficiency, compliance, and quality is here to stay.

Art or science?

Where should pharmaceuticals, biotech and medical devices companies start to stay ahead of the curve? Some part of the answer may sound like pure science: control and optimize your processes continuously, hire and develop the best talents, and analyze market trends to underline your strategic decisions. Practitioners know that this not only requires analysis, focus and discipline, but also whole lot creativity. They may say that mastering all this is even an art – especially because rivals never rest.

Get inspired and check facts with other front-runners!

Sharing best practices has been a proven recipe for reality checks and for inspirations for brand new ideas. SAPPHIRE NOW and ASUG offer you the opportunity to do right that.

Start with a deeper look into strategies in the life sciences industry and on innovating drugs and medical devices. Learn how CareFusion simulates strategic planning with greater speed and precision, how Endo’s approach on analytics looks like and how Medtronic is using data-driven innovation to create a holistic view of care. Discuss about the opportunities of data modeling in life sciences, and learn why Varian moved to SAP HANA, how Animal Health explains the RoI of SAP HANA, and don’t miss how SAP HANA enables new discoveries in genetic research. Talk with peers and SAP experts about improving clinical productivity and patient outcomes while respecting patient privacy, overcoming complexities in clinical supply chain management, and see how life sciences companies can benefit from in-memory technology in R&D.

Customer-centricity in sales, marketing and services is key to stand out. See how patients, care providers and the life sciences industry can collaborate to improve treatments, learn how Medtronic gets deep customer insights and optimizes the patient experience, how Animal Health improves pricing performance and how Novartis Animal Health generates metrics on customer-360, segmentation, market-opportunity, and brand-effectiveness. Round up this chapter with a discussion about how to offer outstanding services for medical device customers.

Cost-efficiency, compliance and quality build the core of your operations – so find out how you can get even better. Join the session with Medtronic on how to benefit from real-time analysis in quality management and IT, hear what Varian Medical, Larsen & Toubro and GE have to say on responsive manufacturing, how Varian Medical optimized Manufacturing Execution and share best practices on serialization and innovations in manufacturing drugs and medical devices including predictive analytics. Get to know how you can improve supply chain management in Life Sciences, how you can calibrate and maintain assets on the go, and how to best perform signal detection and maximize quality in life sciences.

In the end, it’s your people who make all this happen. Explore how to encourage learning in regulated industries, how Eli Lilly effectively runs Employee Self Services, how Johnson and Johnson boosts payroll processes with SAP HANA and how Hospira changes the face of SAP with their new UI strategy.

Are you missing anything that should be covered at SAPPHIRE NOW and ASUG? The programs are packed – so I’d love to help you find the right sessions! Share your feedback and thoughts in the chat box below, on contact us on twitter @saplifesciences, or meet us at the life sciences expert table.

We very much look forward to welcoming you there, very soon!

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      Author's profile photo Susan Rafizadeh
      Susan Rafizadeh
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