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There are two significant trends happening in professional sports right now, and it’s truly amazing to see them develop into mainstream realities:

  1. The fan experience is changing whether you’re at the stadium or at home with family and friends.
  2. Technology for managing sports franchises is becoming the status quo.

Recently, I had a chance to interview Alycia De Avila, Director of Global Sponsorships at SAP during a Google Hangout, and she had some really interesting insights to share about trends in sports and technology, the fan experience, as well as other discussion points.

She also dives into a preview of the Soccer Showcase at SAPPHIRE NOW, plus she goes into what the event means to her and who she would like to meet.

To view the full Google Hangout, you can view the 17 minute conversation below:

To keep up with all the latest activity around sports and technology, make sure to follow @SAPSports on Twitter. In addition, if you’d like to stay updated on general SAPPHIRE NOW news and activity, make sure to follow @SAPPHIRENOW and #SAPPHIRENOW on Twitter. We look forward to seeing you online or in-person in Orlando June 3-5, 2014!

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