Times are exciting and challenging for the media industry with consumers expecting personalized content to be delivered to their devices anywhere, any time. Evidenced by the recent foray of Netflix into content creation with “The House of Cards”, content is still king but can come from unexpected sources. At the film festival in Cannes this month, a controversial film centered on ex head of the IMF, Dominique Strauss Kahn, “Welcome in New York” starring Gérard Dépardieu has been released only to video on demand and not through traditional cinema chains.
SAP Media will be showcasing how we can assist media companies in meeting consumers’ expectations by harnessing big data for greater insights into audience behavior and leveraging business processes in the cloud to favor innovation, enjoy greater flexibility and drive out operational costs.
Check out this video for highlights of recent innovations at SAP Media.
Did you know?
- Our customers deliver more than 74% of radio and TV broadcasting content worldwide
- Our customers produce more than 62% of the world’s movies
What’s the Media story in the cloud?
The recently announced reseller partnership with Adobe and integration with hybris and HANA will enable marketers to personalize consumers’ shopping experience from brand engagement and marketing to immersive omni-channel shopping experiences. On-line advertising in the cloud is enabled by our partner Mediaspectrum with their AdWatch solution. Omni-channel solutions from hybris are enabling media companies to monetize content and create perpetual relationships with readers.
Retaining talented staff so crucial to media content creation is supported by talent management solutions from SuccessFactors and managing a contingent workforce in the cloud is easy with solutions from Fieldglass, recently acquired by SAP.
Cloud enabled procurement processes and access to the largest business network in the world from ARIBA are helping media companies gain efficiency and demonstrable cost savings.
All of these innovative solutions will be on show at SAPPHIRE NOW, come visit us in the Industries Campus and ask for a demo at our expert table.
Attend our Microforum sessions in the Industries Campus below:
IN14159 Explore Strategies for Attracting Audiences Through Content
This discussion focuses on how media companies can use content to engage customers. Learn how you can analyze the content customers are viewing, what customers are saying about content, and ways to propose the next best content to them.
June 3rd 10:30 AM – 11:15 AM
IN14160 Discover Future Business Models for Digital Asset and Content Monetization for Media Companies
This discussion explores how omni-channel commerce enables media companies to increase share of wallet for digital content consumption.
June 3rd 10:30 AM – 11:15 AM
IN14161 Urge Readers Over the Paywall
This discussion explores strategies for driving customers to compelling content and increasing revenue in a cloud-enabled media company.
June 4th 8:00 AM – 8:45 AM
Attend our scheduled demo theaters in the Industries Campus:
IN14157 Monetize Digital Assets and Content in Media Through Key Touch Points
Deliver an engaging, unified experience through online channels, mobile technology, and social networks for media companies. Learn how SAP solutions enable a consistent consumer content experience across all channels.
Jun 3 1:30PM – 1:50PM & Jun 4 3:30PM – 3:50PM
IN14156 Put Your Audience in the Driver’s Seat with Big Data Solutions
Understand what media content customers are viewing, what they’re saying about it, and what content to offer them next. Learn how Big Data solutions from SAP can help business users transact, analyze, and act on massive volumes of customer data in real time.
Jun 4 9:00AM- 9:20AM & Jun 5 1:30PM – 1:50PM
And
LB14984 Lines of Business Campus Theater Presentation
Be a star with improved Worldwide Revenue Forecasting & Reporting
This discussion looks at how to improve your forecasting to capitalize on opportunities. Hear how Lionsgate Studios predicts and tracks its movie revenues, and learn to identify potential and then evaluate profitability and viability with SAP Predictive Analysis software and the SAP Profitability and Cost Management application.
June 3rd 3:00 – 3:45 PM
Follow us on Twitter @SAP_MEDIA, visit our web site.
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