In a recent research report commissioned by Qmatic and entitled “Great Expectations” Vanson Bourne, a specialist technology market research company, has revealed that there is a disconnect between how retailers rate their performance and customer perceptions of actual service delivery. With multiple channels available for consumers, companies must look at providing a seamless customer experience across virtual and physical stores.
An entire generation of consumers born in the always-on world will be the engine room of the economy within a decade. Will your brand be relevant to them? Learn how marketing techniques and technology platforms must evolve in order to compete in the future marketplace.
Marketers See Tag Management as Key Engagement Tool for Digital Customers by Jim Tierney, Loyalty360
According a Forrester Consulting Thought Leadership study, “The Evolution of Tag Management,” which was commissioned by Tealium, marketers believe Tag Management Systems (TMS) have great value as an effective interface for the collection, refinement, and distribution of digital visitor data to digital marketing vendor technologies. Read more results from the study and recommendations on improving your Tag Management program.
How Does Your Organization’s Efforts to Integrate Social into Service Stack Up? by Brent Leary, The Customer Edge
The results are in! Learn more about the 2014 Social Customer Engagement Index and see how your company’s social engagement program compares to others.
Pinterest Raises Another Huge Round, Now Valued at $5 Billion by Kurt Wagner, Mashable
Hot off the recent news about its new ad program, Pinterest raised another $200 million from it’s latest large funding round. Read more to learn how Pinterest plans to use the money to expand its international presence and to develop the new paid advertising program.