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Author's profile photo Stephen Sparrow

Laser focus on determining the right location for your next store while at RECon14

Turning prospects into repeat customers starts with delivering the right product at the right price, at the right location.   Get any of these key pillars wrong, and your best plans may result in an underperforming store.  Retailers already create and leverage an enormous amount of data. And in an era of Big Data, retailers have an opportunity to harness data from multiple sources to deliver the ultimate experience to their customers.

Retailers are already leveraging Big Data to enhance the cusotmer experience, but attendees to RECon  (May 18-20 in Las Vegas) will have the opportunity to see how retail real estate executives can harness Big Data to help them further “laser focus” their decisions on what new properties to commit to, and which stores are executing to the best of their abilities, but are handicapped by internal and external forces to the point that they are likely to remain underperforming.

While you are at RECon, take 20 minutes to check out the SAP Big Data Bus – just across the street from the convention center at the Courtyard Marriott.  Hop on board and see how you can transact, analyze, and act on insights in the moment. SAP Big Data solutions help you uncover critical business needs and opportunities and create new business models and revenue streams with analytics and applications for the real world.  Tours start on the half hour and are open to retailers and commercial real estate companies.

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