Strategic Intent and Product Direction – In conversation with Abhijit Mitra, Head of SAP Cloud for Marketing Business Unit

I had the distinct pleasure of hosting Abhijit Mitra, the head of the SAP Cloud for Marketing Business Unit for a conversation around the strategic intent and product direction regarding the SAP Cloud for Marketing solution offering.

The following are some of the topics that we covered as part of the session:

• Market and competitive dynamics
• SAP Cloud for Customer strategy overview
• Building blocks of the SAP Cloud for Marketing solution
• How does social, mobile, big data, analytics and predictive fit into the mix
• What does the HANA Cloud Platform offer?
• How does SAP leverage the ecosystem to partner with strategic players in providing a comprehensive Cloud for Marketing solution offering.

Check out the conversation, whiteboard session and a next generation solution demo of what SAP has out in the market at the moment to address marketing practitioners in the video below.

You can reach Abhijit on Twitter at @mitrasaab

You can reach me on SCN at Pushkar Ranjan and on Twitter at @pushkar_atsap

Thank you for your time, attention and engagement. We look forward to hearing from you.