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Customer Engagement in the News – Weekly Roundup

Grab some tea or coffee, here is what you may have missed last week:

Your Big Data Is Worthless if You Don’t Bring It Into the Real World By Mikkel Krenchel and Christian Madsbjerg,, April 11, 2014

If the big-data evangelists of Silicon Valley really want to “understand the world” they need to capture both its (big) quantities and its (thick) qualities.

Report: Why and How Businesses are Investing in Digital Transformation and the New Customer Experience By Brian Solis, April 8, 2014

We’re under attack! Social, mobile, real-time, cloud, big data…it’s coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an increasingly digital market.

Facebook, Twitter, Youtube, Foursquare, Instagram, Pinterest…we’re covered. We have and had a strategy for a while now. Mobile. Yep, we’ve got an app for that…plus we’ve got adaptive and responsive web design that makes old sites new again!

4 Keys to Linking Customers and Brand Purpose By Derrick Daye, Social Media Today, April 11, 2014

Make what you do relevant to what you stand for. Good works are great in their own right, but if you want get the most out of your investment then you need to tie the actions back to what the brand stands for. The obvious example of a brand that does this superbly well is Red Bull.

Is Social Media Confusing Customer Service? By SusannahR, MYCustomer, April 10, 2014

Why are customers turning to twitter for customer service?

10 Intriguing Digital Marketing Stats We’ve Seen This Week – UK / US By Ben Davis, Econsultancy, April 11, 2014

A good mix of stats this week, with figures for social traffic, ad spend and consumer scepticism among others.

Want to Understand Your Customer’s Buying Cycle – Just Ask Them By Hank Barnes, Gartner Blog Network, April 8, 2014

A fundamental aspect of successful selling (and marketing) today is to sell the way your customer’s want to buy.  Aligning your efforts to the things that buyers need to do to gain approval for a purchase is a great strategy–it helps you reduce time you might waste on things that aren’t relevant to the buyer and helps the buyer maximize the efficiency of their purchase efforts.

So, how do you do this?  It’s actually pretty easy—Just ask them.

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