Please refer to the following pointers in trying to understand the Cloud for Customer solution portfolio offering:
Public web Solution Website on SAP.com at: http://www.sap.com/pc/tech/cloud/software/cloud-for-customer/index.html
Useful videos outlining solution functionality on YouTube at: https://www.youtube.com/user/SAPCustomerOD
If you want to try the solution, then the solution trial is available at: http://www.sap.com/pc/tech/cloud/software/cloud-for-sales/free-trial.html
In depth documentation of the solution available on the SAP Service Marketplace at: https://service.sap.com/cloud4customer
(Appropriate authorization needed to access content)
Help available via experts on the SCN Community for Cloud for Customer here and at: http://scn.sap.com/community/cloud-for-customer
Hopefully this information helps you meaningfully engage and actualize your first steps with this next generation customer engagement solution offering from SAP.
Please reach out to us via comments below in case you are still looking for further clarification.