It’s a loaded question and of course carries a double meaning.
The theme of this post starts with an interesting set of exchanges with between me, Yariv Zur, SAP Labs Israel and Vijay Vijayasankar.
At the end of that string we had pretty much concluded that the world of SAP in the twittersphere at least is relatively mute except for a handful of mouthpieces.
I concluded that the main reason is probably that most people who use or are interested in SAP are too busy working on SAP to spend time tweeting and commenting about the world of SAP. The likelihood that this is true is probably further borne out by the fact that the top SAP influencers are primarily either SAP employees or part of the analyst, blogger and partner set.
According to twtrland.com some of the leaders in the charge in no particular order are Gerry Moran (GerryMoran), Tammy Powlas (tpowlas) , (aiazkazi) , Rui Nogueira Karin Schattka , Patrick Tupper (PatrickTupper) , Greg Chase (GregChase) , Matthias Steiner, John Astill (JohnA69) , Uwe Fetzer, Fred Verheul (fredverheul) , Jonathan Becher (jbecher) , JM (JHMO), Vijay Vijayasankar (vijayasankarv) ,Andrea Kaufmann (AndreaKaufmann) , Gregor Wolf.
In all. this site suggests that around 4,500 accounts show up as most influential in the realm of Most Influential in SAP | twtrland
Real-time Tracker: #SAP – Keyhole suggests that for example in the last 90 days there have been around 500 posts by 336 users with a reach of around three quarters of a million users generating about 1.2M impressions.
Some big themes understandably have been HANA, jobs, the Cloud and sustainability and the environment is dominated by the USA and men.
Yariv started our conversation with saying that ‘5 years ago he blogged from DKOM and was reprimanded but that this year employees are encouraged to tweet DCODE and that he felt positive about this change. You can follow him on Yariv Zur (vlvl)
At first blush it is easy to conclude that those interested in Twitter are a small subset of the overall SAP community and that actually those working with SAP are not very ‘social’ but actually new research suggests that this is actually a pretty pervasive phenomenon and not exclusive to the world of SAP. A report from Twopcharts, a website that monitors Twitter account activity, states that about 44% of the 974 million existing Twitter accounts have never sent a tweet. Twitter defines a monthly active user as an account that logs in at least once a month. By Twitter’s standards, a person does not have to tweet to be considered a monthly active user – this means that there are an awful lot of observers and voyeurs on Twitter as compared with actually vocal users. Report: 44% of Twitter Accounts Have Never Sent a Tweet – Digits – WSJ
I guess my conclusions then are that SAP folk are social but just very measured and not really any different from all those others out there – some are just a little noisier than others and if you didn’t make these lists then either you haven’t enough of a history or you’re not as influential as you would like to be, under the #SAP tag at least.