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Author's profile photo John Ward

How Predictive Analytics Helps Skiers Stay Connected on the Slopes

/wp-content/uploads/2014/04/skier_423142.jpgVodafone Netherlands uses predictive analytics to drive many of its marketing activities. Recently, this included creating predictive models to help identify specific customers for a winter sports roaming campaign. Skiers like Niels and Tessa of Amsterdam couldn’t be happier. Read more.

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