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Abandon hit or miss marketing – use true customer insights for retail success

It’s easy to say that customers want to save time and money when looking for and buying products. But how can you, as a retailer, make that happen and achieve your sales targets?

Satisfaction for Sales

If you give your customers what they want, they may come back again. But to see the growth you’re after, you need to be cleverer than that. You’ll do even better by providing the right product and the right offer on the right channel at the right time. This way, your customers can make informed decisions and enjoy a superior shopping experience, resulting in maximum spending, satisfaction with their purchase and loyalty.

So how can you go about giving customers what they want?

First, you need to address the many different communications channels that are open to you and your customers. Then you should throw out any irrelevant, one-size-fits-all, hackneyed direct marketing messaging.    To replace this hit or miss messaging effectively, you’ll have to better understand your customers by analyzing the huge amounts of personal information customers share on social network media. Only by generating these true customer insights can you start to create truly targeted and highly personalized interactions with your customers.

Analytics for Answers

SAP analytics solutions, such as those that make real-time offer management possible, enable advanced modelling and optimization throughout every aspect of your retail network. For example with the basket analyzer tool, you can suggest promotions that are relevant to a customer’s current shopping basket. You can’t get much closer to your customer than that.

The idea of using analytics in marketing isn’t new, and yet, instant access to information is here, today. You get insight first-hand, it’s really compelling, and doable now.

I’ve included some ideas here – Read more:

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