Harnessing the power of social media

Don’t underestimate it. The social shopper is fundamentally changing the rules of retailing. One negative blog can break a product or company. One positive Facebook comment can skyrocket sales. Such is the power of social media.

Sceptical? Here are three facts that demonstrate why you can’t afford to ignore the social shopper:

• 59 per cent would tell others about an ‘excellent’ experience, increasing to 64% amongst under 35s
• It only takes an average of 8 negative comments on social media for a consimer to think twice about buying a brand
• Social commerce (using social media to assist in the online buying of products and services) is predicted to be $30 billion by 2015 and growing fast

Don’t stand back. Start mingling with social shoppers and harnessing the power of social media to develop more dynamic, collaborative, real-time consumer relationships, and grow sales and revenue as a result.

Visit our website dedicated to retail without boundaries, and see how SAP can help you.