On March 27th, 2014, I've been invited to host a panel on Growth Hacking at the Startup Marketing Conference in San Francisco.
Read this blog to learn more about Growth Hacking, the amazing cast of panelists and the conference.
GROWTH WHAT?
What put me off the term #GrowthHacking initially was that - for me - the word "hacking" carries a negative connotation a la Anonymous. But I have since been educated that the word "hack" nowadays simply means breaking existing rules for growth. I am all for rule breaking, as long as nobody gets hurt. The term also refers to using digital marketing for growth, I think..... Frequently mentioned in the context of #GrowthHacking are the terms: measurement, metrics, analytics, growth.
MORE VOICES ON THE TERM Jack Mardack, panelists on 3/27/14, is a classic growth hacker, according to his LinkedIn profile:
In his blog: To Growth Hack or Not Growth Hack David Whitaker offers different opinions on the term:
Kerry Butters writes in The Truth about Growth Hacking and How to use Growth Hacking:
I like this definition by David Whitaker best:
"Growth Hacking is a methodology of increasing user acquisition through clever marketing (yes, it is marketing), intuitive product development, and in-depth analytics. The goal is to achieve measurable growth, with the lowest acquisition cost, and to optimize results over time."
No doubt, #GrowthHacking is a "hot" term. Just skimming Twitter shows you:
So, is #GrowthHacking simply GOOD marketing? How is it different from Digital Marketing? Expect to find answers to these and other questions on 3/27/14 at the #StartupMarketingConf during our panel discussion:
THE PANEL
On March 27, 2013 at Startup Marketing Conference, I will moderate the Keynote Panel: Get More Users with Digital Marketing and Growth Hacking: Best Expert Advice from Both Worlds.
The Panelists
This will be an advanced take on the topic where the panel - leaders in the field - will cover the latest digital marketing strategies and growth hacks. We all plan to open the kimono on our own best practices that have generated repeatable and scalable growth. So no time for theoretical discussions, this is hands on stuff.
Topics we intend to cover:
If there are any burning questions you'd like us to cover, please comment on this blog or contact me @NaThomson, @JeanetteG, @2hp,@mfitz0705, or @VanessaCamones via Twitter.
See you at the Startup Marketing Conference.
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