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Fashion-forward technology from SAP

Fashion, it’s in a world of its own. You and I may not know what we’re wearing tomorrow, but fashion folk are already busy designing what we’ll be wearing a year from now.   They’re always seasons ahead with innovation, creativity and style. How do they stay there, on the cutting edge? Well, hip designs are just part of the story…

Tommy Hilfiger is one of the world’s favorite fashion and lifestyle brands. In addition to the retail stores you probably shop in, they have a global wholesale apparel business. They process orders for more than 100 million items worldwide– every year. And, they cannot afford even one of those items to be late. To achieve this, all operations have to fit together seamlessly – because if one thread untangles, the whole system unravels. No purchase order means no distribution, and no sales order means no purchasing. It’s a real balancing act and it takes more than just fantastic creative talent and clever business people to orchestrate the process.  Innovative fashion relies on the most forward-thinking technology to succeed.

Tommy Hilfiger has long been running SAP applications. (Personally, I’ve worked with them on-and-off for over a decade). And now, they are following in the footsteps of their mobile-savvy consumers with SAP mobile applications. It’s no longer just fashionistas that browse the latest collection on their mobile phones, retailers can too. Using their iPads, salespeople can socialize Tommy Hilfiger’s whole “Look Book”, complete with high-quality images.  Buyers at leading retail chains and department stores get to see what the new season looks like, and make purchasing decisions for their stores. And, thanks to SAP Afaria, Tommy Hilfiger knows that their data is safe – a concern for many retailers and apparel companies that are considering a mobile strategy.

Even if a device is lost or stolen, Tommy Hilfiger can wipe its Look Book from that device it in under a minute.  As a result, the brand’s designs remain safely under wraps, its competitors are kept in the dark and as for Tommy Hilfiger fans…well they’re left guessing for yet another season.

Watch the Tommy Hilfiger video:

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