Taking the lead at Mobile World Congress: Innovate with SAP for a Connected Future
Some places just seem to be natural breeding grounds for innovation and entrepreneurship, and Barcelona is one of them. Home of Mobile World Capital and the Mobile World Congress, Barcelona has become the city where the best new mobile technologies are conceived and introduced. Last year an amazing 70,000 people from around the world came to Barcelona to learn about mobile trends and how to ultimately apply those to improve people’s lives. As a side note, the impact of the event on Barcelona’s economy was estimated at €350 million — pretty cool. This year even more visitors are expected, and I have no doubt that’s due in large part to the fact that the world has shifted to a “mobile first” approach as the standard consumption model of technology. I believe without a doubt that SAP has the best end-to-end mobile platform solution in the market today, and Mobile World Congress is the place to showcase that!
I made a promise to the SAP team when I took on the Platform Solutions leadership role that I would bring the best talent in the world to SAP, and since Barcelona is ground zero for enterprise mobile technology, it’s fitting that we use that as the backdrop to announce a new global leader for SAP’s mobile organization. Rick Costanzo, the new EVP of Global Mobility Solutions at SAP, is a born leader for enterprise mobile technology. I am thrilled he has officially started at SAP, and extremely proud and excited to have him on my team. Rick will be leading SAP@ Mobile World Congress, and I invite you to join him along with Dirk Boesmann, who heads up SAP Mobile Development, and the rest of our team to learn how you can innovate with SAP and experience the future of mobile, regardless of the size of your enterprise or industry.
Rick is the former EVP of global sales at BlackBerry, and with his deep experience in the enterprise mobility market and SAP’s Mobile Solutions Portfolio, he can absolutely help your enterprise embrace the mobile-first mindset required to succeed in a world being shaped by social, cloud and big data macro trends that impact every aspect of our lives and businesses.
Rick will be building on the accomplishments of Anthony Reynolds, who helped SAP attain market leadership in all mobile segments and analyst validation of SAP Mobile capabilities, including leadership in Gartner’s Mobile Application Development Platforms (MADP) and Mobile Device Management (MDM) Magic Quadrant reports, along with the highest ranking by Yankee Group on Future Return on Mobility for Mobile Application Platforms. Anthony’s key focus was on building the mobile enterprise, and he was instrumental in helping innovative companies such as Colgate, Verizon, BP, AstraZeneca, Vodafone and hundreds of others use a structured approach for the crawl, walk, run process that everyone has to face as they adapt their business to changing technology.
Competitive Innovators lead the World
I believe companies that choose to innovate are the ones that will ultimately lead the world. Innovation requires ideas, but ideas are not enough. You have to turn them into competitive advantage. Companies that take a structured approach and have a strategy for mobilizing their enterprise will be in the best position in their respective market when mobile investments evolve to full multichannel user experiences. They will be able to map their mobile commerce opportunities to the physical and digital way people consume goods and companies will buy and sell in the future. Their apps, networks and systems will be better connected with SAP Mobile, enabling better decision making for smarter use of resources and a smarter world.
I know SAP can help you accelerate your business with mobile applications and analytical tools for gaining business value from your data. We can also help you create your own industry specific apps at our Mobile Innovation Center and we can help you drive revenue with innovations in IOT and mCommerce, all available in the Cloud and powered by SAP HANA.
We are looking forward to meeting with everyone at SAP@ Mobile World Congress (Feb. 24-27, 2014) and hope to work with you to create the connected future in Barcelona!