SAP Cloud for Customer – February 2014 Release Highlights
We are pleased to announce the February 2014 release of SAP Cloud for Customer. This release delivers on SAP’s promise to help you engage your customers like never before, with significant enhancements in the areas of:
Leveraging the power of the HANA Cloud platform and SAP Infinite Insight, Cloud for Customer now delivers next-generation predictive analytics that only SAP can offer. Available across devices, these capabilities help sales and marketing people better score leads, find new business and engage the right set of influencers to help them win.
With this release we continue our commitment to deliver industry-specific functionality to our customers. We are introducing support for design win process in Cloud for Sales to help high-tech companies specifically semiconductor and component manufacturers collaborate with channel partners by automating the design registration lifecycle to maximize channel revenue and increase design wins. We are also expanding our Cloud for Sales Retail Execution offering for consumer products companies, with visit summaries, notifications on visits, next visit scheduling prompts and auto assignment of task and surveys and the addition of dynamic surveys.
Mobile solution enhancement allows us to not only support a broader range of tablet and hand-held devices, but also to deliver a long list of enhancements to the mobile experience including: broader offline functionality, predictive analytics like the deal finder and influencer map, mobile forecasting, Jam feed support and enhanced surveys. Service and sales professionals get to leverage capabilities of Visual Enterprise on the road and out in the field. Offline mobile functionality has also been enhanced in line with end user expectations with the ability to create, read and update information. To deliver a consistently great user experience across different devices, Cloud for Customer has embraced HTML5 as user interface technology for browser based solution experiences.
CUSTOMER AND BUSINESS INSIGHT
Engaging a customer requires insight, and SAP is enriching the insight that we offer to customer-facing employees with this release. Expanding on our popular SAP Customer Insight dashboard, we introduce SAP Customer Insight for Marketing which includes tiles for target groups, email campaigns, marketing leads and the ability to capture and display marketing funds status. For sales people, we provide improved account fact sheets in PDF format, improved pipeline visualization, and dashboard enhancements that include the ability to incorporate headlines and analytics from SAP Business Warehouse and external systems.
This release of Cloud for Customer expands the scope of packaged iFlows to provide marketing, sales, and service personnel with more complete data and business processes, including commerce information from hybris. Delivering enhanced data and business process integration with both SAP and non-SAP systems, this release includes scenarios to support field service billing and simplified ordering, as well as replication of attachments, sales area data changes, and social media profiles. New iFlows have also been introduced to facilitate quick integration with SuccessFactors Employee Central for employee records, as well as a Web Distributed Authoring and Versioning (WebDAV) interface for Sharepoint, Alfresco, OpenText among other solutions.
EASE OF CONSUMPTION
To help our customers keep operational costs down, SAP has added a number of features to make application administration easier. With new information migration tools, rules engine enhancements, and improvements to the creation, management, and rollout of customizations by key users, administrators will be able to focus their time on employee adoption.
To learn more about this release of SAP Cloud for Customer, watch the video below
Read the release notes on the SAP Service Marketplace.
We hope that your sales, service and marketing line of business users will leverage these powerful new features to better engage customers, creating personal connections that endure and lead to a lasting, profitable relationship.
Please feel free to reach out to us via comments and questions on this blog for further information and clarification.
Thank you for your time and attention to this matter.