Sometimes customers assume that SAP EIM solutions either only support SAP environments (not true), or that the products are relatively new. And sometimes this “new” perception translates into fear that using these tools is somehow risky. So let me set the record straight.

With the first ever Forrester Wave™ on master data management (MDM) published onFebruary 3, 2014, SAP solutions for EIM are now ranked by respected industry analysts as a leader in every major category:


Michelle Goetz, the lead analyst, says this about SAP:

Designed around the business processes, data models, and policies identified in its business solutions and enterprise resource planning (ERP),
 SAP’s MDM capabilities are intended to put control in the hands of the business… SAP is the only vendor that has connected business data polices and rules to business impact by linking MDG with business objects, having packaged reports, and developing return-on-investment (ROI) calculators for data governance teams.


Because of the strong guidance of our customers, via Influence Councils and other methods mentioned here, we have been steadily working on the business process approach to master data management and data governance. So, kudos to you!

Again, thank you for actively participating in forming the product direction. Because of this feedback, and external validation from analysts, you can feel confident in standing up SAP EIM tools.

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