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This article originally authored by Hanna Pelka, Consultant, SAP, Walldorf, Germany.

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Recently, SAP announced German football legend Oliver Bierhoff as a brand ambassador. Bierhoff acts as an advisor to SAP on their sports strategy. Last week, he came to visit SAP’s headquarters in Walldorf to chat with SAP employees and take part in a unique talk show where he was interviewed by TV moderator Michael Steinbrecher. In the interview, he pointed out how important it is to identify himself with the brand and that SAP will bring sports to a new and higher level with its new solution for the Sports and Entertainment industry. He mentioned that innovation is a very important topic also in a traditional sport like soccer and data analysis will help the team become even better.


During his visit to SAP, he also dropped by an SAP office to meet the people who work here. He was very happy to get to know the people working at SAP, the face behind the brand. When asked about his impression of his office visit at SAP, Oliver said that there is a relaxed atmosphere and he felt a lot of creativity in the offices.

See Oliver Bierhoff talking about using fast and efficient big data analysis to improve the performance of the team in a video interview here.

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