[Above, L to R]: Michael Miscisin, Alan Lepofsky, Anthony Leaper
Today’s buzz: Getting social. Tell the truth. When it comes to “social status”, is your company a hider or a seeker? The experts speak.
Michael Miscisin, Ernst & Young: “Social media can no longer be the purview of the summer intern, a small group in marketing, or outsourced to a PR agency. The ‘Social Enterprise’ is a concept that leverages the full scale of any company, to build trusted relationships that benefit each function, division, business unit, and geography.”
Alan Lepofsky, Constellation Research: “Changing to ‘social’, just for the sake of it, is a losing strategy. You need to have a plan that maps the right tools as solutions to specific problems. No one tool is going to solve everything.”
Anthony Leaper, SAP: “By using the label ‘social enterprise’, are we in danger of focusing on it in isolation of the bigger picture, thus potentially diminishing its value? After all, social + nothing = 0. We can all be ‘Social’!”