Keeping customers happy is the name of the game in this week’s Top 5 blog posts from SAP Business Trends, whether it’s winning new mobile customers, improving their lives or just simplifying your message for them.
|Enterprises that are obsessed with their mobile customers have the best chance of surviving in today’s data- and device-rich environment.|
Businesses will spend the next two decades with an obsessive focus on winning, serving and retaining customers. Anthony Reynolds shows how this will pertain to mobile customers, especially in the wake of Apple teaming with China Mobile, and Google’s acquisition of Nest.
Improving your customer’s life via SAP HANA could be worth an extra $10,000. Christine Donato encourages HANA users to creatively tell their story and compete for the HANA Innovation Award, which could lead to free tickets for SAP d-code, recognition at SAPPHIRE Now in Orlando and, of course, cash.
Simplicity and innovation have become the battle cries of business. Drew LeBlanc explains how SAP simplified its message for thousands of people who crowded into Super Bowl Boulevard at New York City’s Times Square, showcasing the SAP brand — and competing with David Beckham.
Just about everyone from experts to analysts predicted that the Denver Broncos would beat the Seattle Seahawks in this year’s Super Bowl — and they were wrong. Jason Grosse examines the limits of predictive technology, such as data gaps and the fact that software can’t actually predict the future.
Vast corporate expenditures on exciting, funny and tear-jerking Super Bowl commercials can spice up even the dullest game. Lee Clemmer looked at how often people mentioned each brand over time, then stacked them against each other to find which Super Bowl commercials resonated best with audiences.