Design Thinking is one of the most used tools today in companies that wish to become part of what we call Creative Economy, a concept first coined by John Howkins in his book The Creative Economy, published in 2001. Being responsible for 10% of the world’s GDP, Creative Economy can be defined as a number  of market activities resulting from creativeness processes that generate products, services or business solutions. In a few words, it is the application of creative ideas into business.

There is now a big concern among companies as to putting to practice the concept of Creative Economy. However, the lack of tools is an obstacle for its application. In this scenario, Design Thinking is seen as a tool to generate and implement innovative ideas.
The Design Thinking process starts with an immersion in the company, seeking to understand its context, its needs and its problems. After the survey for data collection, there follows a data analysis process and a following stage for the generation of ideas to be tested by means of a prototype, so that we have its practical application properly assessed. In this way, Design Thinking is able to tangibilise creative ideias and to implement them into a business initiative.


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