What is SAP doing in the realm of Big Data, and how apply predictive to Big Data?  This is why I watched this SAP webcast last week.

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Figure 1: Source: SAP

Figure 1 shows the personas for predictive analytics, as SAP sees it.  Before, there was the data scientist who used algorithms, neural net, and coded in R

The Data Analyst would obtain the right reports

The rest are business users

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Figure 2: Source: SAP

The speaker explained that SAP’s current product, Predictive Analysis, is a graphical layer above R

R is a well know language for predictions with over 3000 algorithms

Infinite Insight (formerly known as KXEN) allows business analyst to build a model (no code, no knowledge of algorithms)

SAP wants to build visualizations on predicted data, offering Lumira

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Figure 3: Source: SAP

Figure 3 shows how customers are using SAP predictive solutions.

The speaker said over 600 customers using this today

Biggest customer is Wal-Mart

Vodafone Netherlands has 700 models

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Figure 4: Source: SAP

Figure 4 explains with HANA you can process data real time unlike traditional

The idea is to run Infinite Insight and Predictive on HANA real-time

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Figure 5: Source: SAP

What is targeted towards which person – the business, analyst, data scientist

The data is fed into the in-memory database, including unstructured, geographic, structured data

As an example, a major aircraft manufacturer  needs to know when will a part fail in real-time to help prevent an incident from happening

What about Big Data?

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Figure 6: Source: SAP

Figure 6 shows the example of a phone bill, using a CDR – call data record

This “big data” records every call received so it is a “long table”

A possible prediction is whether you leave Verizon this month; the speaker said the answer is in the data

They look at usage patterns , people calling, duration of calls, something will say if you leave

Will you buy new iPhone 6 when it comes out?  Are you interested in new data plan? Answers will come in form of prediction.

They derive attributes from Big Data (see slide) and different data sources – CRM, who you are, where you live – ERP – know what phone you have – what types of products you bought

CDRs change constantly

Using predictive models, they target customers, graphs show the amount of lift

Example: Call Center Agent

The speaker said it is not just a lot of data, but it is unstructured, and it is all the data

It goes to another level when you want to make predictions with the data

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Figure 7: Source: SAP

Figure 7 shows the prediction of offers – in this example, the Call Center agent is targeted to offer Showtime to the caller.

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Figure 8: Source: SAP

Figure 8 is another example of a bank with 2,500 pieces of information about each customer.

This big data came from different sources

If bank sends e-mail, how likely are you to open it?

The data shows that a doctor is more likely to open an e-mail than a Ms (true)

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Figure 9: Source: SAP

Figure 9 shows the interface of Infinite Insight (former KXEN)

Roadmap: Connect to Hadoop

(subject to change of course)

In the roadmap they are looking at connecting to Hadoop for realtime predictions

Predictive Analysis and  Infinite Insight will be one tool

SAP plans to embed predictive into applications like CRM

Question & Answer

Q: Is it possible to use Predictive Analysis on top of non-SAP data?

A: Yes

Q: What are the areas where predictive is used?

A: CRM, fraud, predictive maintenance

Q: Use predictive with HR ?

A: PoC’s ; looking at integrating with SuccessFactors and predicting employee churn

Q: Using SAP Predictive Analysis now;  how does that relate?

A: Tools will begin to merge

Predictive Analysis is more to the data scientist

The plan to add Infinite Insight to Predictive Analysis

Will be both, soon be one

Q: Is it possible to automate business processes to respond to predictive model?

A: Yes

Q: How fit into Integrated Planning and BPC?

A:  SAP is meeting with teams and to see how to get these tools embedded into applications

Related:

There are Predictive Analysis sessions at BI 2014

For ASUG Annual Conference, we are planning some special sessions around Infinite Insight/Predictive – with customer speakers (to be announced)

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