Last year I posted that we wanted to increase the use of Social Media and Digital in the UKI marketing team, to help amplify and spread the word about SAP, but also to start engaging with our customers more. Generating conversation and interaction with the most important people in our business.
Well after a year, we have had a lot of changes in the UKI marketing place digitally, and some successes. But I think like all businesses, this is an ongoing journey or learning and development to help change the way people look at SAP UKI, interact with us and share their thoughts.
This year we relaunched the UKI site onto a new content management platform. A signifcant step for SAP, and one that has taken a lot of planning and work behind the scences, this move gives up more flexibility, better control of the site, better control on the look and feel and more importantly, more social interactive features, allowing our customers to like, share and comment on content on the site. Something we haven’t really had before. (Well to a certain extent).
The new site looks similar, although we have changed and amended the navigation slightly, to try and help our customers find what they are looking for. All of this has been a significant step forward in how the SAP brand is seen through the web. There are more changes coming, better look and feel, more interactive, a better repository for assets. At our recent Marketing kick off, we were told the site has moved along, but still needs work, and we are aware of this, and the changes are coming thick and fast. To stand still would be for the site to fall back and as a team, we don’t want that to happen.
Socially, we are now using multiple channels on a daily basis to interact with our customers. Facebook to humanise SAP, Linkedin to try and get discussion and opinion. Twitter for both of these.
We have had some successes, working with customers to change their opinions of SAP to a more positive view, and creating content that has been shared multiple times across multiple countries. We have created social campaigns driving interest into new market areas. But there is a lot of work to be done here as well. We still struggle to get interaction with content, and have a tendency to “push” our message still. But this is a learning area. SAP is commited to talking to our customers more, listening and engaging more, and we can do it through so many ways now. If you haven’t seen any of our social locations, you can find them on Facebook, Linkedin, Twitter, Youtube and Google+. Come and talk to us. Share your thoughts and help us make SAP better for you.
Linkedin – SAP UKI | LinkedIn
Twitter – @SAPUKIreland
Youtube – SAPUKIreland – YouTube
Google+ – SAPUKIreland – Google+
We look forwad to speaking with you!