Super Bowl XLVIII is just around the corner, bringing a flood of football fans to New York City—especially to Super Bowl Boulevard, a 13-block stretch of Broadway near Times Square that has been closed to traffic and filled with fun from the NFL and its partners, including SAP.
For New Yorkers, Super Bowl Boulevard amasses everything we like to complain about: traffic, crowds, gawking tourists, Times Square chaos and, especially this month, frigid winter weather. (This is the first Super Bowl to be played outdoors in a cold weather environment, and New York, like much of the country, has faced record-breaking lows this year.)
Still, the cold couldn’t keep me and some fellow SAP millennials away from the SAP Stats Zone, an interactive exhibition powered by SAP analytics software, Netbase sentiment analysis, and HANA.
We found the SAP Stats Zone right behind the iconic Super Bowl roman numerals, surrounded by flashing Times Square advertisements and hordes of visitors. Vibrant displays on the outside of the booth show comparisons of fan passion based on social media analysis, and inside there are interactive quizzes, games, and head-to-head fantasy football displays.
Check it out here:
Yesterday the SAP Stats Zone was packed with a stream of fans, both young and old. Kids were especially amused by the Super Bowl Character Creator, where they could make an avatar with their face inside a football helmet.
We also had fun checking out other areas of the Boulevard, like the field goal kicking challenge and the toboggan run. Intern Diana Abroskina thought that the speedy ride made a good comparison for fast business software:
In the end, visiting Super Bowl Boulevard was worth our cold fingers and toes. It was especially exciting to see football fans so enthusiastic about SAP software and all the cool things it can do. And as these young fans said, “We love the Super Bowl!” and “Go SAP!”
Diana Abroskina, Anirvan Ghosh, Vivian Panah-Izadi, Um-E-Kulsoom Shariff, and AdaYang contributed Vine videos and reporting.