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At our recent sales kickoff meeting, I had many conversations with account executives about SAP’s user experience (UX) portfolio and UX strategy. In the keynotes, our executives discussed how SAP is providing several ways for our customers to have a better user experience.

Of course, our new cloud-based solutions already look great. The good news is that for existing customers with on-premise software, there are also ways to simplify how employees interact with SAP. SAP Fiori and SAP Screen Personas form the foundation of this approach to improve the UX.

The SAP Screen Personas and SAP Fiori “elevator pitch”

Readers of this blog already know that Personas and Fiori work together to improve the user experience. Both make screens simpler and more intuitive, allowing users to get more done in less time. They both focus on providing specific content based on roles. However, they differ in their fundamental approach.

Fiori is a set of out of the box applications that provide access to common SAP tasks across all your devices. The tag line, keeping simple things simple tells the story. If there is a Fiori app to accomplish your function in SAP, this will likely give you the fastest time to value.

Personas delivers productivity though personalization. Different people might interact with the same transaction in different ways, clicking on different fields or tabs to achieve their goal. Personas lets you simplify the screen, giving each person exactly the information they need, minimizing clicks and maximizing productivity.

Design Services – Accelerating Time to Value

Another related topic at the UX pod was implementation. While both solutions are relatively easy to roll out, some customers prefer to work with a trusted advisor to ensure a smooth deployment. The SAP Design and Co-innovation Center (DCC) has worked with over 100 customers to help them understand how their employees work with SAP and how to make them happier and more productive. There were also several partners that had their own UX practices with unique tools and techniques for unlocking value by simplifying processes and their associated transaction screens.

The market adoption of SAP Screen Personas and SAP Fiori demonstrate that we are making great progress in simplifying how customers use SAP – and driving productivity through personalization.

For SAP Imagineering, Peter Spielvogel.

(I also heard several people ask about the future of Personas and Fiori. You can read about that here.)

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